It's crazy how little coverage the new dlc has.

[Kain]

Can't find a trailer, can't find many people talking about it, just some small channels, doesn't even seen like anyone is getting any code.

[Ironlegion]

Yeah LOL, this is it right now.

https://www.youtube.com/watch?v=0BttVba-naE

[Ironlegion]

https://www.youtube.com/watch?app=desktop&v=2emRgcYeGBw

[Bovril Brigadier]

I wonder how much PGI are burning the midnight oil to get this released?

[dickolasッ]

I was wondering this as well... The official website for the DLC still says we're still good for May 7th, but all we have is some screenshots, an "audio" trailer and these 4 new character trailers that got released and show almost nothing lol. Two of the characters even got bunched in the same trailer

[Kain]

Maybe they are running out of money, problem is I don't see the dlc having any chance without people even knowing it's about to be released.

[wendigo211]

It's DLC, it doesn't really need advertising beyond owners of the game. Steam forums, Sarna.net, Discord and X are probably enough. You're also going to see an add for it when you start up Clans.

[Ironlegion]

Originally posted by Kain:

Maybe they are running out of money, problem is I don't see the dlc having any chance without people even knowing it's about to be released.

When Mw5c was released a little while after they cut half of their staff..... SOOOOO YEAHHH LOL

[Kain]

Originally posted by wendigo211:

It's DLC, it doesn't really need advertising beyond owners of the game. Steam forums, Sarna.net, Discord and X are probably enough. You're also going to see an add for it when you start up Clans.

Yeah, not true at all, the more it gets advertisement the better.

[Kain]

Originally posted by Ironlegion:

Originally posted by Kain:

Maybe they are running out of money, problem is I don't see the dlc having any chance without people even knowing it's about to be released.

When Mw5c was released a little while after they cut half of their staff..... SOOOOO YEAHHH LOL

Could be it then.Shame no one is talking about it.

[dickolasッ]

Originally posted by Kain:

Originally posted by Ironlegion:

When Mw5c was released a little while after they cut half of their staff..... SOOOOO YEAHHH LOL

Could be it then.Shame no one is talking about it.

Yeah, EG7 shut down toadman interactive, and through some legal or studio jargon they had to lay off 38 of Piranha games employees unfortunately... :(

EG7 CEO Ji Ham said this to gamesindustry.biz "Despite the phenomenal work by the team at Piranha, the game failed to reach new audiences and expand its core audience as expected and therefore has not met the necessary sales targets, which has forced us to undertake necessary actions."
More about it at this article if you care to read.
https://www.gamesindustry.biz/toadman-interactive-shuts-down-layoffs-at-piranha-games

[Ironlegion]

https://mwomercs.com/news/2025/05/2977-poke-bear-content-creator-affiliate-program

[Toaster]

Base game had barely any coverage either. And it flopped in sales. The DLC has barely any coverage...

"Game failed to reach new audiences" no ♥♥♥♥ sherlock it failed when they dont even know it exists!

[Bovril Brigadier]

Originally posted by Ironlegion:

https://mwomercs.com/news/2025/05/2977-poke-bear-content-creator-affiliate-program

So they're springing this on last minute which means by time the people get approved there's nobody going to be setup for launch meaning zero launch coverage?

[wendigo211]

Originally posted by Kain:

Yeah, not true at all, the more it gets advertisement the better.

If you're not paying for it sure. How many DLCs have actually increased the player base of the main game? Outside of Phantom Liberty (and the Anime might have had more to do with CP2077's resurgence) I can't think of any.

DLCs are primarily targeted towards people who already own the main game, and I think they've covered that audience. PGI isn't a AAA studio with a giant marketing budget. Their marketing has been in line with what I've seen for DLC from other games working at the same level.

[Kain]

Originally posted by wendigo211:

Originally posted by Kain:

Yeah, not true at all, the more it gets advertisement the better.

If you're not paying for it sure. How many DLCs have actually increased the player base of the main game? Outside of Phantom Liberty (and the Anime might have had more to do with CP2077's resurgence) I can't think of any.

DLCs are primarily targeted towards people who already own the main game, and I think they've covered that audience. PGI isn't a AAA studio with a giant marketing budget. Their marketing has been in line with what I've seen for DLC from other games working at the same level.

It's just wrong, with a good marketing you can use anything to bring eyes to a game. They just don't have the resources. That's why almost everyone will at least make a trailer and send the game to reviewers, this game has nothing. Which isn't normal.

The way things are unless you're reading the news on steam you might not even know the dlc will be out if you own the game.