They really screwed up the marketing of this game :: SAND LAND General Discussions

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Rocket

Dec 20, 2024 @ 8:21pm

They really screwed up the marketing of this game

Today I saw it on sale and it looked like it was really reasonable price so I thought it's safe to think about taking a risk. So I looked at a let's play and really liked what I saw, so decided to take a chance on it. I have to say this game is far beyond most trash that comes out these days. It has accessible design, strong and simple design that doesn't overcomplicate and has a clean interface and isn't trying to rush things. The story is solid, the characters well defined and clearly introduced. the world is solidly built and inviting with good set dressing and a lot of lore right from the offset.

How could they screw this so badly? why did I have little faith in this? well I hardly saw any adverts for this, and reviewers hardly even mentioned it. Even then, I was interested in it because it's Toriyama, but oh dear, I played the Demo. Yeah, they really screwed this game with that. you have such a small marketing and then such a terrible empty demo, it sends a strong message that the publishers have no faith in the game and the demo clearly illustrates some reasons why. After that it would be very hard to convince me that the game isn't boring and empty, and clearly the publishers aren't interested in supporting the game, so how could anyone convince me otherwise? sure, lots of people did try to tell me it's actually a good game, but I've also seen people sing the praises of Visions of Mana and hoo boy was that a trainwreck. We just can't always trust the opinion of strangers on these matters.

Well the publishers might have sold me a copy of this at double the price I paid, if they had actually put effort into marketing and not been so lazy and hapless. It's a real shame.
I guess they just don't like money

https://giphy.com/gifs/spongebob-l41Ym49ppcDP6iY3C

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Showing 1-15 of 17 comments

Voland Jan 30 @ 7:41am

Originally posted by Rocket:
well I hardly saw any adverts for this

there was several trailers and gameplay showcases

Originally posted by Rocket:
reviewers hardly even mentioned it

there were reviews. as for ones who didnt reviewed this game, welp its your problem that you only follow such reviewers

Last edited by Voland; Jan 30 @ 7:41am

Rocket

Jan 30 @ 9:15am

Originally posted by Voland:
Originally posted by Rocket:
well I hardly saw any adverts for this
there was several trailers and gameplay showcases

Originally posted by Rocket:
reviewers hardly even mentioned it
there were reviews. as for ones who didnt reviewed this game, welp its your problem that you only follow such reviewers

I follow Gameranx and Second Wind and I browse Kotaku regularly. I didn't see much about the game at all.
and it's not my problem, it's the game company's problem since they are the ones losing out on potential sales. I have the game, I've lost nothing.

Last edited by Rocket; Jan 30 @ 9:16am

Voland Feb 4 @ 2:13pm

Originally posted by Rocket:
Originally posted by Voland:
there was several trailers and gameplay showcases

there were reviews. as for ones who didnt reviewed this game, welp its your problem that you only follow such reviewers
I follow Gameranx and Second Wind and I browse Kotaku regularly. I didn't see much about the game at all.
and it's not my problem, it's the game company's problem since they are the ones losing out on potential sales. I have the game, I've lost nothing.

never heard about Gameranx and Sexond Wind. doubt Namco heard abouth them as well

As for kotake there were topics about game:

https://kotaku.com/sand-land-game-akira-toriyama-manga-anime-1851432565

in any case, PR is costly stuff if you want to hear about game everywhere from everyone constantly. that would be cost probably as much as sandland costed to develop, lol

so yeah, its YOUR problem you missed this game. when you follow gaming industry then you at least subscribe to ps or xbox platform youtube channel or proper media outlet youtube channel where they dropping trailers of every game to be released. idk why you instead just wasting time on some news articles where 90% topics just wasting your time instead of giving you basic information

Last edited by Voland; Feb 4 @ 2:22pm

Rocket

Feb 4 @ 3:34pm

Originally posted by Voland:
Originally posted by Rocket:
I follow Gameranx and Second Wind and I browse Kotaku regularly. I didn't see much about the game at all.
and it's not my problem, it's the game company's problem since they are the ones losing out on potential sales. I have the game, I've lost nothing.
never heard about Gameranx and Sexond Wind. doubt Namco heard abouth them as well

As for kotake there were topics about game:

https://kotaku.com/sand-land-game-akira-toriyama-manga-anime-1851432565

in any case, PR is costly stuff if you want to hear about game everywhere from everyone constantly. that would be cost probably as much as sandland costed to develop, lol

so yeah, its YOUR problem you missed this game. when you follow gaming industry then you at least subscribe to ps or xbox platform youtube channel or proper media outlet youtube channel where they dropping trailers of every game to be released. idk why you instead just wasting time on some news articles where 90% topics just wasting your time instead of giving you basic information

I can understand not having heard of Gameranx, they only have 8 million subscribers on youtube. it's hard to get noticed when you're such small-time channel.

and once again, it is not my problem, I don't have a problem I HAVE THE GAME, if you want to try to repeat that, maybe you could elaborate where exactly is the problem for me? what is it that I am unable to do or have reduced benefit? Is my game smaller or less levels or something? no? thought not. I'm not the one who has lost out, the publisher are. But I already said this, so I'm thinking maybe there is a problem with perception of basic logic. if you can't understand it, please give up and don't reply to me, I'm not equipped to deal with people who can't understand basic concepts.

Last edited by Rocket; Feb 4 @ 3:42pm

Voland Feb 7 @ 5:51am

Originally posted by Rocket:
Originally posted by Voland:
never heard about Gameranx and Sexond Wind. doubt Namco heard abouth them as well

As for kotake there were topics about game:

https://kotaku.com/sand-land-game-akira-toriyama-manga-anime-1851432565

in any case, PR is costly stuff if you want to hear about game everywhere from everyone constantly. that would be cost probably as much as sandland costed to develop, lol

so yeah, its YOUR problem you missed this game. when you follow gaming industry then you at least subscribe to ps or xbox platform youtube channel or proper media outlet youtube channel where they dropping trailers of every game to be released. idk why you instead just wasting time on some news articles where 90% topics just wasting your time instead of giving you basic information
I can understand not having heard of Gameranx, they only have 8 million subscribers on youtube. it's hard to get noticed when you're such small-time channel.

and once again, it is not my problem, I don't have a problem I HAVE THE GAME, if you want to try to repeat that, maybe you could elaborate where exactly is the problem for me? what is it that I am unable to do or have reduced benefit? Is my game smaller or less levels or something? no? thought not. I'm not the one who has lost out, the publisher are. But I already said this, so I'm thinking maybe there is a problem with perception of basic logic. if you can't understand it, please give up and don't reply to me, I'm not equipped to deal with people who can't understand basic concepts.

i see you didnt get my point. i will try to elaborate better.

you follow content makers channels, but you can see ONLY stuff they cover

i follow platforms channels and i can see trailers and showcases of EVERY game that gets release(unless its some obscure little game).

now you see obvious difference?

Last edited by Voland; Feb 7 @ 5:51am

Rocket

Feb 7 @ 4:50pm

Originally posted by Voland:
Originally posted by Rocket:
I can understand not having heard of Gameranx, they only have 8 million subscribers on youtube. it's hard to get noticed when you're such small-time channel.

and once again, it is not my problem, I don't have a problem I HAVE THE GAME, if you want to try to repeat that, maybe you could elaborate where exactly is the problem for me? what is it that I am unable to do or have reduced benefit? Is my game smaller or less levels or something? no? thought not. I'm not the one who has lost out, the publisher are. But I already said this, so I'm thinking maybe there is a problem with perception of basic logic. if you can't understand it, please give up and don't reply to me, I'm not equipped to deal with people who can't understand basic concepts.
i see you didnt get my point. i will try to elaborate better.

you follow content makers channels, but you can see ONLY stuff they cover

i follow platforms channels and i can see trailers and showcases of EVERY game that gets release(unless its some obscure little game).

now you see obvious difference?

There is no channel that covers every game that is released on steam. can you tell me which of your hallowed platforms featured fairune for example?
besides the DIFFERENCE in focus, which is neither 'proper' or 'superior', there is also the concept of how much time we dedicate to looking for new games. I spend a great deal of time on a variety of things, like learning about history, geography, science, art, etc. I spend a lot of time creating art and entertainment for people. perhaps you have a lot of time to watch whatever marketing sony wants to stream into your head, but I prefer to limit my time to considering the opinions of channels who I generally find fit my tastes. I have found some very special games thanks to channels such as Snoman gaming or second wind.

So why not take a step back and really question why you think you are somehow 'superior' because you stan Namco, and maybe think about how they marketed their game and utterly failed on many levels while doing so?

Voland Feb 8 @ 2:54am

Originally posted by Rocket:
Originally posted by Voland:
i see you didnt get my point. i will try to elaborate better.

you follow content makers channels, but you can see ONLY stuff they cover

i follow platforms channels and i can see trailers and showcases of EVERY game that gets release(unless its some obscure little game).

now you see obvious difference?
There is no channel that covers every game that is released on steam. can you tell me which of your hallowed platforms featured fairune for example?
besides the DIFFERENCE in focus, which is neither 'proper' or 'superior', there is also the concept of how much time we dedicate to looking for new games. I spend a great deal of time on a variety of things, like learning about history, geography, science, art, etc. I spend a lot of time creating art and entertainment for people. perhaps you have a lot of time to watch whatever marketing sony wants to stream into your head, but I prefer to limit my time to considering the opinions of channels who I generally find fit my tastes. I have found some very special games thanks to channels such as Snoman gaming or second wind.

So why not take a step back and really question why you think you are somehow 'superior' because you stan Namco, and maybe think about how they marketed their game and utterly failed on many levels while doing so?

Stream marketing? Lmao this is just trailers. Most basic stuff for last 100 years. Short and straight to the point. Everything you need for first impression.

And im already said, thats doesnt cover truly obscure games. For that steam have plenty other tools. Curators pages or even basic stuff like friends feed. You can find plenty hidden gems by having proper friends and seeing what they bying/highlight. Yeah, content makers on youtube can do similar thing but they usally filled with chatting. Exactly a reason why i dislike them, cus this is just wasting your time. For instance, in regard of obscure games probably my favorite channel is Alpha Beta Gamer. He not reviewing anything, not talking, just playing. Again, everything you need for first impression. And even such obscure stuff thats not even on steam.

Also i never said anything about "superior" way to observe media. Everyone free to live in a media bubble, they configure so. Just dont come on forums with silly topics that publisher didnt put enough money into PR only just cause there would be bigger chance that your favorite content makers would tell you about such game.

Last edited by Voland; Feb 8 @ 3:05am

Gigalo Mar 6 @ 5:23pm

Originally posted by Voland:
Originally posted by Rocket:
There is no channel that covers every game that is released on steam. can you tell me which of your hallowed platforms featured fairune for example?
besides the DIFFERENCE in focus, which is neither 'proper' or 'superior', there is also the concept of how much time we dedicate to looking for new games. I spend a great deal of time on a variety of things, like learning about history, geography, science, art, etc. I spend a lot of time creating art and entertainment for people. perhaps you have a lot of time to watch whatever marketing sony wants to stream into your head, but I prefer to limit my time to considering the opinions of channels who I generally find fit my tastes. I have found some very special games thanks to channels such as Snoman gaming or second wind.

So why not take a step back and really question why you think you are somehow 'superior' because you stan Namco, and maybe think about how they marketed their game and utterly failed on many levels while doing so?
Stream marketing? Lmao this is just trailers. Most basic stuff for last 100 years. Short and straight to the point. Everything you need for first impression.

And im already said, thats doesnt cover truly obscure games. For that steam have plenty other tools. Curators pages or even basic stuff like friends feed. You can find plenty hidden gems by having proper friends and seeing what they bying/highlight. Yeah, content makers on youtube can do similar thing but they usally filled with chatting. Exactly a reason why i dislike them, cus this is just wasting your time. For instance, in regard of obscure games probably my favorite channel is Alpha Beta Gamer. He not reviewing anything, not talking, just playing. Again, everything you need for first impression. And even such obscure stuff thats not even on steam.

Also i never said anything about "superior" way to observe media. Everyone free to live in a media bubble, they configure so. Just dont come on forums with silly topics that publisher didnt put enough money into PR only just cause there would be bigger chance that your favorite content makers would tell you about such game.

They didn't put enough money into marketing.

Voland Mar 6 @ 10:54pm

Originally posted by Gigalo:
Originally posted by Voland:
Stream marketing? Lmao this is just trailers. Most basic stuff for last 100 years. Short and straight to the point. Everything you need for first impression.

And im already said, thats doesnt cover truly obscure games. For that steam have plenty other tools. Curators pages or even basic stuff like friends feed. You can find plenty hidden gems by having proper friends and seeing what they bying/highlight. Yeah, content makers on youtube can do similar thing but they usally filled with chatting. Exactly a reason why i dislike them, cus this is just wasting your time. For instance, in regard of obscure games probably my favorite channel is Alpha Beta Gamer. He not reviewing anything, not talking, just playing. Again, everything you need for first impression. And even such obscure stuff thats not even on steam.

Also i never said anything about "superior" way to observe media. Everyone free to live in a media bubble, they configure so. Just dont come on forums with silly topics that publisher didnt put enough money into PR only just cause there would be bigger chance that your favorite content makers would tell you about such game.

They didn't put enough money into marketing.

enough for what? game is not for everyone, its simply not worth to put into marketing 3x more than developing cost, like popular franchises usally do.

Last edited by Voland; Mar 6 @ 10:55pm

Rocket

Mar 7 @ 3:47am

you're right, they should have put their money into a focused marketing campaign in places where most people look, like Kotaku, IGN or youtube channels like Gameranx, and they should have put out a good demo. I keep forgetting that Namco Bandai are a small indie studio though. And this is only based on a niche manga by somebody that nobody would have heard of, it's not something popular like Dragonball.

#10

Voland Mar 7 @ 3:59am

Originally posted by Rocket:
you're right, they should have put their money into a focused marketing campaign in places where most people look, like Kotaku, IGN or youtube channels like Gameranx, and they should have put out a good demo. I keep forgetting that Namco Bandai are a small indie studio though. And this is only based on a niche manga by somebody that nobody would have heard of, it's not something popular like Dragonball.

lmao, imaging placing sandland IP right with dragonball IP.

in fact, namco did their best to bring some popularity to sandman IP, since they also did sandland movie. you can also wonder why blue dragon not popular enough, as well, decpite having three games and tv series. Dragon Quest and Dragon Ball are extremely popular simply cus they have much MUCH more than Akira Toriyama design

Last edited by Voland; Mar 7 @ 4:16am

#11

Voland Mar 7 @ 4:17am

Originally posted by Rocket:
they should have put their money into a focused marketing campaign in places where most people look, like Kotaku, IGN or youtube channels like Gameranx

Last edited by Voland; Mar 7 @ 4:19am

#12

Rocket

Mar 7 @ 4:44am

lol, that's crazy. good haul there.
am I not subscribed to IGN then? I know I was.... oh yes, they kept posting spoilers for stuff so i switched. Ok so IGN really did do a lot, but I hardly saw anything on kotaku or Gameranx, and other channels. Maybe they were too focused with their marketing then?
oh well.

To be honest, my focus really was mainly around the demo though. I mean obviously I did see enough about this game to try the demo and that's what made me turn my back on it. :/

#13

Rocket

Mar 7 @ 4:57am

I did a search on kotaku and there's 4 articles about the sand land game.
There are zero videos on gameranx. It's only mentioned in two as far as i can tell.
there is no mention of it from SecondWind (the people who used to do The Escapist)
I don't exactly bury my head in the sand, I heard of the game, I was aware of it, it just didn't really seem like a lot of people were really talking about it is all.
I'm a fan of dragonball, I've enjoyed dragoquest and chronotrigger to an extent, I own at least one of the dragonball games, I enjoy action rpg games quite a bit, I am certainly the target audience for this and they didn't reach me. This is my point really... the whole point of marketing is to reach the people who will like your product and they seem to have really dropped the ball in this regard.

#14

Voland Mar 7 @ 4:57am

Originally posted by Rocket:
lol, that's crazy. good haul there.
am I not subscribed to IGN then? I know I was.... oh yes, they kept posting spoilers for stuff so i switched. Ok so IGN really did do a lot, but I hardly saw anything on kotaku or Gameranx, and other channels. Maybe they were too focused with their marketing then?
oh well.

nah, kotaku youtube channel kinda small, not even half a million subs

#15

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SAND LAND > General Discussions > Topic Details

Date Posted: Dec 20, 2024 @ 8:21pm

Posts: 17