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If free, it could also double as a demo by allowing users to try the game locally in a limited fashion.
On one hand, this could result in some lost sales from people who were already willing to buy multiple copies to be able to play together online and instead choose to save a buck by only buying one copy, but on the other hand it would make the game more enticing for people unsure if they can get their friends to buy it as well.
It would also add a viral factor to the game, where (hypothetical players) Alice buys the game, invites Bob to play together (for free), then Bob likes the game and buys it so he can invite Charlie to play, and so on.
To make it more enticing to buy, you can make some stuff exclusive for players with a full copy in the customization and permanent progression departments.
It's great that Remote Play Together exists, but it's not always the best solution, for various reasons.