Microsoft has the worst marketing campaign EVER

[Mr.Makaveli]

did anyone even hear about this new game coming out soon? are there any trailers? ads? anything at all? It’s supposed to be a big game but there’s no hype, no noise, nothingggggg not even a simple post on twitter wtf.. who’s in charge of marketing at microsoft? how are they still doing this job? this keeps happening with MMMMicrosoft. they show a game once at a big event, and after that… boom silence! No updates, no ads, nothing to keep people excited..... It feels like they just forget about the game and hope people will still buy it from wishlist or I don't know .. maybe find it randomly on game pass lol

To be honest? I’m not even interested in this game for many reasons but it’s sad that other games that I may like don’t get any attention either. microsoft doesn’t promote them at all -_-

No wonder their games don’t sell well. If people don’t even know a game is coming out, how can they buy it? microsoft really needs to do a better job with their marketing team or somethingg

[Kashra Fall]

Shows up on twitch quite constantly as a commerical.

[Grimno]

I've seen some ads on twitter but that's about it.
Compulsion is a small studio. Small budget. Guess their marketing is
"Folks on game pass will see it show up when they log on"

[Stormvyper]

Has the game not been at like every Microsoft/Xbox game showcase for every major event since they debuted it like a year ago? I know I've been following it for what feels like a while now.

Can't really speak on ads because I don't really get them that much, but it's been around.

[crazy sexy cool]

Originally posted by Stormvyper:

Has the game not been at like every Microsoft/Xbox game showcase for every major event since they debuted it like a year ago? I know I've been following it for what feels like a while now.

Can't really speak on ads because I don't really get them that much, but it's been around.

yup
found out about this game at least a year ago.

[Supreme Robot]

Appeared to me in my xbox as ad and i really agree with you, the xbox marketing is not so good. But i will not play this game anyway, lol, i just know that this game will be in Game Pass.

[🎂⁧⁧Sneakydude555]

Lol Micro$oft can't even advertise an incentive to buy an Xbox console. This shouldn't be shocking to you.

[benjaminadams1966]

Originally posted by Mr.Makaveli:

did anyone even hear about this new game coming out soon? are there any trailers? ads? anything at all? It’s supposed to be a big game but there’s no hype, no noise, nothingggggg not even a simple post on twitter wtf.. who’s in charge of marketing at microsoft? how are they still doing this job? this keeps happening with MMMMicrosoft. they show a game once at a big event, and after that… boom silence! No updates, no ads, nothing to keep people excited..... It feels like they just forget about the game and hope people will still buy it from wishlist or I don't know .. maybe find it randomly on game pass lol

To be honest? I’m not even interested in this game for many reasons but it’s sad that other games that I may like don’t get any attention either. microsoft doesn’t promote them at all -_-

No wonder their games don’t sell well. If people don’t even know a game is coming out, how can they buy it? microsoft really needs to do a better job with their marketing team or somethingg

No idea where you've been looking, but it's been coming up in my Facebook feed for quite a while, also promo stuff on YouTube.

[Zio]

Originally posted by 󠀡󠀡:

They never give it to any ytber or content creators like at all while other does and their community manager go full racist on twitter as well lmao

Is there a pasty white snowflake detector on Steam? It's alarms should be singing a song right here.

Anyway, fascists aside, OP is definitely...questionable...but MS really needs to up their support and advertising game. On the other hand their console naming conventions don't exactly spark optimism in that ever happening. Maybe they never recovered from that XBOX-TV-Sports-CAllADoody" go home debacle from 2013. The only ads I have seen (youtube ads) were HORRIBLE AI voice over the splash/logo picture (that I can see right here as the background) telling about the existence and vaguely about the story...especially with a game that lives from its visual THIS MUCH because of the peculiar style should really want to hit those notes at every beat...and we get a friggin AI voice directing us to the Game Pass legalese. That's almost as much setting it up for failure as it gets. But I'm not seeing much of anybody outside of individuals and parts of indie spaces stand up to racism etc either so I'm not keeping my hopes up.

As for the visbility on here, I agree somewhat, the game has been included time and again in "events", but Steam is a horrible mess. They're trying circumvent that with the events but since those events are shoddy at best, they get ever more convoluted just as much as the store in general. Steam is floded with literal trash and Valve is doing jack about it. Just like they're doing jack about the ever more rampant growing racism and other fascist leanings on here. They only really do something if it gets SO bad they CAN'T turn a blind eye to it anymore. The Domina dev was a fun episode of someone going super unhinged and facing the music. It really shouldn't have to get this bad though but here we are. It needs many many more people to wake up and see things for what they are rather than turning a blind eye for some brittle peace's sake.

side note about steam events: they literally mostly just spam store items that have the relevant tags, nobody actually looks at what is included, often enough there are even projects in there that devs had personally proclaimed dead years ago, "third party sales events" are possibly the best we can get until Valve finally cleans house.

[Rhythmless Ninja]

I heard about it. Think the only game I can think of that they didn't actually advertise was before launch was Hi-Fi Rush, which still sold extremely well anyway. So I mean...if the game's good word of mouth gets around anyway.

[Ferranis]

It was in each and every gaming show. The reason why you think this game has no ads is that it is forgettable

[Kashra Fall]

Originally posted by Ferranis:

It was in each and every gaming show. The reason why you think this game has no ads is that it is forgettable

That or that have adblock on.

[Zio]

Originally posted by Rhythmless Ninja:

I heard about it. Think the only game I can think of that they didn't actually advertise was before launch was Hi-Fi Rush, which still sold extremely well anyway. So I mean...if the game's good word of mouth gets around anyway.

You might want to actually look at what "word of mouth" there was and what happened to the studio regardless. Spoiler: they had big prominent placements and the studio got shuttered in spite of its success. The only thing that makes the success of a game is finding its audience. Goat Simulator for example would like to have a word or two.

[Headsinoverdrive]

Why advertise a loss? You just accept it and move on.

[DMaster2]

Marketing costs money (a lot in fact) and this game is already predicted to sell badly, do you really want that company to go under even more?

[Chacheya1G]

There is nothing to advertise it on. Its just another Flintlock Siege of Unknown 9 Banishers type game, it will be forgotten as soon as it hits game pass.