Understanding Advertisements (Ads)

[CaliChaos]

I'm going to attempt to fly blind on this, but does anyone have a good explanation of how Ads work? I have a Sales Desk, and employee assigned to it, and just now unlocked the ability for them to research ads.
What do they do? How does it benefit me? Does it cost page real estate when planning my newspaper?
Any explanation appreciated!

[CaliChaos]

Update: Ran my first add just now. It seems like it's processed similar to reported stories, but comes from the salesperson themselves rather than a reporter. There are multiple options, each shows you how much ad revenue you will receive.
Does not matter where you place it, you will receive the revenue at the end of the day, just takes up any space you choose in your layout.
Just costs time & wages to pay the employees.

Once researched, it then goes to the Typist, then to the Assembler. If I missed anything please let me know!

[Smiffee]

As you said - Ads are "reported" by your sales staff, after they have been offered to you by advertisers based on the mix of stories in your previous paper. Just like a news story they need to be brought into the office and processed by your Typesetter and Assembler, then dropped into your page layout on printing day. It doesn't matter where you place it for the money the ad brings, but each ad will have a type assigned to it (crime, society, etc) so they do trigger the bonus for matching types on a page. Not all ads pay cash, some offer particular tags like Mafia or Alarming etc. They don't seem to expire much either, so a stack of prepared ads can be handy for padding out a thin issue!

[Barley_Mob]

You are right on all but one thing.... placement matters. Ads are linked to the main categories, so if you have 2 society stories a so"society" ad will give you the full tag bonus.

Seems like the best thing is to bang them out ASAP so they don't clog your reporting assembly process.

They are generated by the quality of stories you print, so if you have many society articles (the more extra tags the better), you'll get a lot of society ads.

[Serdni]

Hey,

I too have a desk and copywriter, but don't yet know how to start making ads. OP said he unlocked, any tip where or how?
Thanks

Edit: Never mind, you just have to wait the day out after placing it.

[ShachloKarpa]

After purchasing a desk and hiring an employee, you publish a weekly newspaper. Audience insights will be added to the week results, which depends on the dominant topics in the issue.
Then next week the advertising section becomes available - button ADDS in the top left. There will be a list of available ads (depending on the results of the previous week)
A copywriter works on advertising. Place ads like other articles in the weekly issue, thematic bonuses work in the same way.

[monkeypunch87]

Originally posted by Serdni:

Hey,

I too have a desk and copywriter, but don't yet know how to start making ads. OP said he unlocked, any tip where or how?
Thanks

You need to unlock it on the New York map. It is in Manhattan.

[Kayapo]

I feel like there should be a little more inertia with the ups and downs of different ads. If i publish i major Society paper that gets potential ads top tier, it should go down more slowly, not be completely a week to week.

[J B Dryden]

Originally posted by Kayapo:

I feel like there should be a little more inertia with the ups and downs of different ads. If i publish i major Society paper that gets potential ads top tier, it should go down more slowly, not be completely a week to week.

I'd agree with this. For some of those gold tags (Breakthrough, for example) in a particular category, that should count for something with regards to ads for the next week.

[LordQarlyn]

Ads, or continuing to advertise with a particular publication, was dependent on reach and generated sales for the advertiser. If newspaper sales are strong, thus the ad being seen by many, and there was a noticeable increase in sales after the ad was first published, then more than likely the business would see the ad paying off and continue the advertising. This should and probably could without much difficulty be factored in the game.
I would like to see the rework of advertising, after all, newspapers sold news not ads to readers and thus allocated a set amount of page space for ads. This should be considered and advertisers should offer higher amounts to ensure their ads make it. The tier systems is simply based on the weekly quality of stories and doesn't strike me as complete. Circulation mattered and more circulation meant more the paper could charge.

[CaliChaos]

Originally posted by Barley_Mob:

You are right on all but one thing.... placement matters. Ads are linked to the main categories, so if you have 2 society stories a so"society" ad will give you the full tag bonus.

Seems like the best thing is to bang them out ASAP so they don't clog your reporting assembly process.

They are generated by the quality of stories you print, so if you have many society articles (the more extra tags the better), you'll get a lot of society ads.

Thank you for that tip! I think I might have figured that out by accident. Do all ads have "tags" the same as articles? I think the first ones I did didn't have tags, or if they did I totally missed them.