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Game is extremely deep so i'm not sure what you're getting at here. It's definitely A LOT friendlier than something like starcraft but RTS games are NOTORIOUSLY tough for casual players and Dune is no different. A lot of people are intimidated by the complexity of this game.
New players struggle to keep up with the pace of the game AND mind the stock market AND mind assassinations AND mind military etc...
1) Make ranked mode
2) Make a collab with dune awakening
3) Tournament and community announcements in steam news/feed
Thats literally all they need to revive the game. Mechabellum is great example how you need to work with RTS games and community
As others have mentioned though, little advertising / publicity regarding the game.
But the reality is that the RTS genre just isn't a game genre that creates really high player count.
It's a genre that is hard for companies to actually make money on, as one of the blizzard devs said, they made a cosmetic mount MTX that they sold in the digital store, which made more money, than the Starcraft 2 game made for them.
This of course hurts the genre because we don't see big companies trying to make strategy anymore.
And the ones that actually do make strategy games are small companies with little marketing and so on.
Another point is that to be fair, the RTS genre has a tough crowd to please as well.
Many have tried on making RTS games, but many fail because they get butchered by the community because they try to do things differently, and many seem to just be wanting games closer to Dawn of War 1 and so on instead of actually trying something new instead.
Strategy games is just not a genre for the masses.
What they do get, are smaller but more devoted playerbases.
One person is winning while the other three lose, so win-to-lose ratio would have to be balanced around 25%, not 50% (winning every fouth match, instead of every second).
It would be very difficult to do a fair matchmaking for 4 people. Team-based games alone (which can consist of multiple people) are difficult to get right. But free-for-all games?
Not to forget, the random nature of the map can screw players over. In one game the Harkonnen player got a location close to the Polar Sink and was sandwiched between the Fremen and the Vernius. At some point he struggled to make Spice shipments on time, nevermind dreaming about winning the game.
You take a pool of 100 points and distribute it between players depends on conditions like
1) Win person (If only one alive at the end) (lets say 25p)
2) Most economic value (10p)
3) Most military value (10p)
4) Most occupied territories (10p)
5) Tech progression (10p)
etc
You can also enable timer setting like ~30-45 minutes per match. At the end of the match pool distributes between players based on conditions.
A little bit of math (srsly it can be done in few days) and you get fresh and interesting way of ranked.
Its not suppose to be top notch e-sport ranked system. Just fun))
If we can keep it alive long enough that others begin to copy the mechanics then it will go down as a genre defining game and a cult classic. If it dies and disappears then it will go down in history as a quaint relic of a time when people tried something new.
Personally I think it is one of the best games ever made, (I've been playing games since the mid 1980s) but there we go.
To fast gameplay? o: finished in 2 to 4 hours? o: are you sure you watched this game and not something else?