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Franchising makes the run more difficult in the first handful of tiers. It gets exponentially easier after Tier 4-6, making it a simple "grind to make tier number go up" game.
Also, sidenote. There are 27 franchise cards in the game (6 variety cards), not 22. You have to take variety in the first 6 tiers to hit 27. Which means you need a variety seed. If you don't have 6 variety by tier 6, you won't be able to hit 27; assuming you are going for max franchise cards.
Most dish cards are -15%. Including the fact that most base dishes also have reductions, it is trivially easy to offset the +30% on franchise cards and start your Day 1s with very few groups.