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I'd say niche is an understatement. Even within the stealth genre, games with this perspective aren't common.
I loved Shadow Tactics, I liked Desperados 3 (I grew up playing the original, and I felt 3 was too much of a departure in style for me to "love" it. But I finished it and streamed it. Its good even if not really that Desperados)
I never had a consideration to buy this game, and everyone of my friends who i showed this to had the same response: "It looks like a mobile game." You can call this petty or simpleminded, but the truth is that I can not fathom in which world the decision was made to go more cratoonish, it was a hard miss-read on the audience. I heard from reviews it also is much easier, so this really felt like an attempt to appeal to a broad audience market, make a friendly looking easy entry to the series for new blood.
I don't think that's bad or evil, but its clear that it was a huge mistake. This genre is niche for a reason, but the niche that plays it for the most part loves the die/reload and trial and error approach(look at your own reveal trailer for Desperados 3, that understood it), that simply clashes with feeling like you are playing a kids game.
Not saying it has to be gore heavy, non of the Desperados or even Commandos was that, but they were firmly in the 13+ teen area of visual tone and violence, John Cooper was cool in his scenes (in the first game), it had that tone of wild west pulp down to a T. Heck, even Shadow Tactics understood this way better, it was probably the most gritty game your company made and it(to my knowledge) sold the best. I still quote "stick and stab" in my head.
If this game leaned more into the tone of Pirates of Caribbean and less (idk a good cartoon example, Spongbob?), i think it would have done a lot better.
EDIT: I JUST THOUGHT OF IT, this is Robin Hood: The Legend of Sherwood. The cartoon artstyle, the simplified difficulty, the "build your own party" mindset, semi openworld. All the same ideas, and the same outcome...
I know art is subjective, but I really don't see why the more heavily stylized look turns people off. I love it in this game, actually.
It fits the more zany cartoon feel of this game's world (plant pirates, shooting mooks out of cannons at other mooks, magic fish to distract people, etc), and it makes everything look clear and distinctive. So I don't get why people find it to be a dealbreaker.
Like, most people agree nowadays that Wind Waker looks better than any of the other Zelda games that strove for a more realistic look, right?
August was a terrible window to release a niche game. Dredge, Dave the Diver and Cassette Beasts all released around may-june, with similar attention on OpenCritic but far more attention on Steam. I don't see how Shadow Gambit would have performed less than these games in this window, especially considering how niche and risky the original take on Pokemon Cassette Beasts was.
Then again, we are arguing using made up percentages.
It would have performed less because the artstyle/visuals aren't as appealing and neither are stealth games. And no offense to devs, but BG3 and AC6 are better games and not just higher profile.
I honestly liked Shadow Gambit the least out of their games. There's no meaning in pointing fingers and blaming this or that - sometimes you just mess up nor can't you appeal to everyone. ♥♥♥♥ goes wrong and I am impressed they managed to hold out doing games they want this long in the first place.
But Mimimi games are solid, although this last goodbye dlc duo seems to be a quick and overpriced cut content cash grab to have something in the pockets for the in between time until all devs have found new workplaces
Imho the style of SG is so much better then D3s. and a lot closer to what I liked so much in ST. It also fits the theme very well, so this wouldn't have worked in D3, but here its great!
Check any indie dev that has being making games since 2015 until now, most of their early games have more reviews. Steam quality process is currently a joke and there´s like minimun 50 games being launched per month. You can see this if you check any new release that is not massively covered by the media (no Starfields or Baldur´s Gate 3), even more so for nitche genres, which are being buried to anyone but the hardcore fans precisely because of how much sh1t comes out daily. Look for a videogame saga and see how earlier parts of the series get more reviews, indies from 10 years ago had more reviews, nitche games 10 years ago had more reviews... when the market overflows, it´s harder to pay attention to every corner, and more and more people start to focus only on the things that you can see from a mile.
As for why this game it´s so well reviewed, well, it´s because it´s good. I don´t know why people need to invent some fantasy or conspiracy, the game has good reviews because most of the people that bought it and play it found it a good experience. Period. Ever hear of the term "hidden gem"? That´s what you have here, it´s the exact same thing that happens with "cult classics" in movies, small audience that has a big positive reaction... but off course people need to appear and go "mmmh I have not hear of this thing more than I´ve hear about others with bigger marketing campaigns... suspicious", no, the only thing suspicious is that thinking adults to this day are still unable to realize why some studios run add campaings on TV while other´s can´t.
Also, no, this game is not an good first meal for this genre. This is the dessert. This particular genre is composed of less than 20 games in total, more than half of them are really bad. Of the good ones, most have stayed faithful to the style created by the original (Commandos series), Shadow Gambit it´s the first subversion of the genre. From allowing you to select the characters you want to use in each map, to select how to approach those maps, repeat them with different characters, the powers you use... While still being part of the genre, it completely sets itself appart, and it´s best enjoyed when you have become accostum to the restrictions of the genre previously presented. Shadow Tactics and Desperados 3 are better for a first taste, then Shadow Gambit should come after, in order to truly appreciate what makes it special.