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+1
From my understanding GoG doesn't provide a better service than Steam, nor has niche games that they're able to grab people with. If you want people to use your product, there needs to be an appeal.
And GOG being a smaller platform isn't necessarily a bad thing. Smaller means that it's easier for a game to stand out, rather than being just 1 of the 8000+ games released on Steam each year, and I would wager that the average GOG user is more passionate about buying and supporting indie games than the average Steam user. I don't have more recent stats, but I saw that indie sales on Steam dropped by 70% in 2019.