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Campaigns and singleplayer content are cool and all, but it's no longer what the target audience wants, unlike in the 90's. Games nowadays are almost all PvP because it's much easier to let the players sort it and keep spending hours on the game rather than adding new "scripted", less interactive content. It saves time from developing actually competent bots.
Games get much more gameplay depth when they match up human players against each other, instead of against dumb bots. Players will play for longer and wait more patiently for updates if the gameplay is deeper, specially if you add in human critical thinking to your adversaries. And more content for PvP means this time grows exponentially.
Adding a campaign will only increase play time for the duration of the campaign (12 hours at most), while adding PvP content will increase playtime for hundreds of hours. I would also like more campaigns, but they won't retain as much playerbase as other content would.
I guess you may have already played it, but if you haven't, play AoE2 if you want tons of campaigns. It still kind of follows the original design of the 90's, and some more campaigns may yet come to the game (on top of the dozens it already has).
People are competitive by nature. Maybe if we get more people into PvP games we won't have to send them to Ukraine in the first place. Secondly, he's right, not only PvP players are more invested and stick to a game for a longer time, there is also less work needed to retain them, whereas SP people need new content all the time. Look at PoE2, which is incredibly replayable by design, it had half a million players in december, then after a few months there were ~30k left. Focusing an RTS on SP is good if you're looking to sell it once and be done with it. There are plenty of RTS games like this.
On the other side... with what society is today... they are also right on this. PVP is now almost entirely a 100% necessity for a game survival and else. But yeah, it wasn't always like so... back in the 90's most games didn't need such to be perfect and still be remembered today as a gold piece.
That is the dumbest take I've seen today.
The industry has been pulling away from PVP since alot of people have made it VERY clear that they don't want live service "games" and every game having sh*tty PVP, plus most modern devs are lazy pricks who take the bad, easy way out.
The target audience has shifted again to it's ACTUAL audience and not the bunch of tourists who are a LOUD annoying minority.
That's just flat out wrong, games don't get more depth with PVP, this is just categorically wrong, once the 1-10% find the "meta" everyone follows suit and there is no more depth, they (the majority) will end up with the same play-style and tactics, it becomes STALE.
They weirdos who want PVP/more PVP and ranked/comp WILL optimise the fun out of the game like they always do, then like I said, it will become STAGNANT and STALE, then begin losing players or they migrate to Skirmish with bots or friends.
This is just cope, player retention doesn't hinge on PVP, I and most people play AoE because it's AoE and a good RTS, not because it's PVP.
Conclusion: I'm not trying to insult or berate you, sorry if it came off that way, but I'm just stating what's happening and facts, at the end of the day if you focus on PVP while negating everything and everyone else, the game will suffer and haemorrhage players or they will stick to bots or friends.
"Adding a campaign will only increase play time for the duration of the campaign (12 hours at most"
I dont disagree with your points about online, im not against it, im for it, but i think campaigns can add a lot more than just 12 hours, like i have replayed campaigns time and time again over the years, because it was fun, i would go back, use different tactics, bump the difficulty up ( because i was only a kid when i was playing AOE 1,2 first times ).
If you have missions where there are multiple different ways of achieving victory, then it has replay value, aswell as a score chart which you could use to improve upon, maybe add in unlockables for doing such etc. There are so many ways you can make campaigns interesting.
I could name games in different genres also where once you learn how to beat the game a few times, you can easily speedrun it in less than 2 hours, but because there are different paths and ways of doing things, plus different endings etc, people go back time and time again, making what would seem maybe only a 10 or less hour game into a game you play for hundreds of hours, years later.
Just to confirm again, i dont disagree with the online part, i understand this and want that too.
Play age of empires 2 that is what that game has better than age of empires 4. People play age of empires 4 for its multiplayer.