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You want to pay attention to how much things cost, so watch the Value. Always buy when its $10 or under, the closer to like $1 the better, but sometimes it doesnt go that low. The only time you wanna disregard that is when cookies are coming in the quintillions, and you got like 30+ stock brokers.
Stock Brokers and the Bank/Loaning Company are another thing, ALWAYS. BUY. STOCK. BROKERS. DO NOT TAKE OUT LOANS.
DO. NOT. TAKE. LOANS.
Loans do nothing but hinder you in the end, just let your game run AFK for an hour or two if your tight on cookies, dont take the ♥♥♥♥♥♥♥ loans. Stock Brokers dont appear like they do much until you get I wanna say around 15-25, then the difference is noticeable. And upgrading the buildings take Cursor Lvl AND Cursors, (I do this in general for my gameplay) always buy those in 10 packs.
Dont really pay attention to the graph on the bottom unless your able to read it. It does make it a bit easier to start catching on when things are going up, but its kinda hard to explain and Im not a good explainer...
Before you sell things, wait one tick, the grey words in the top will tell you when that will happen. Wait until it drops and then sell your product, because the game likes to play "will it continue going up to 150$ or will it stay at 102$" so just wait until it drops the first time, but always sell everything over 100$ if possible, unless it drops twice at like 80$ and you NEED cookies.
Its really just watching the numbers, and trying to wait until the right time to buy and sell. Good trick to note is, Buy Low, Sell High, and always buy Stock Brokers.
Just dont ever take out a loan and you should be good!!
Loans can give you profit if you stack their effect with elder frenzy cookie effect and clicking frenzy cookie effect, but that obviously requires actively monitoring golden cookies. On itself loans are net loss