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Casual players left the game as the game only focus on rank duels with no other modes.
Those new or returnee players do not want to play non interactive game style when opponent summon all his deck in turn one and negate every card.
It is sad to see player number declining, but maybe next season will increase. Still, there is a hope.
I'll let you do the math from there if it's really "concerning" or not that Master Duel is "only" at 70k
The shop feels like something they mashed together in one week, the few cosmetics look terrible.
And the worst thing is there is basicily no progression , sure you get a bunch of gems at the start but after that , if you want to test out a new deck you have to make a new account every single time . There is no point in grinding, it takes too long.
And of course the unhealthy state of the game isn't going to help.
Or ya know, not every game needs to have hundreds of thousands of players to be considered successful.
Card games are a niche genre, just like fighting games.
GG Strive is considerd quite successful and it barely has around 5k concurrent players. Tekken 7 is the most played fighting gamr on Steam and it has only 5k players.
The 2nd most played card game on Steam has 10 times less players than Master Duel.
Master Duel having over 70k on Steam alone, as it's cross platform afterall, is pretty successful.