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Valve take long time
Betas/EA are not finished products
Big brain scheme to hype game?
Assumptions
I don't know what you have invested in Deadlock made you write an essay on it. Nor do I know why think that other publishers/developers do something means Valve will do it
Valve's Cautious Approach:
Valve labels "Deadlock" as a "closed alpha" to play it safe and avoid risking their reputation.
The game is more developed than the label suggests, but Valve is hesitant to acknowledge it due to their slow development pace and desire to test the game's stability with a large player base.
Art-Style Changes:
Initial Art-Style: Originally set in the Half-Life universe, this was scrapped likely to avoid lore inconsistencies or due to concerns about the game's success.
Second Art-Style (Neon Prime): A vibrant, neon style was developed but later discarded in favor of a steampunk with fantasy elements, which has been criticized for being too washed out.
Final Art-Style: The current style, despite being disliked by many, is likely final as significant character and environmental designs have been completed.
Character Design and Game Features:
Characters and their abilities are mostly finalized, with only minor tweaks expected.
The game's music, narrative, and other assets align with the current art style, indicating a near-final product.
Game Labeling and Development:
The "closed alpha" label is more of a formality; the game is close to its final form.
Even after release, the game will undergo balance changes, similar to other Valve games like Dota 2 and Counter-Strike.
The "closed alpha" label is misleading as the game is largely complete.
Valve's Strategy:
Valve is slowly increasing the game's popularity by inviting more players and generating buzz, despite the game being free.
Player interest in the game is largely driven by Valve’s reputation and the mysterious nature of the game, but many players quickly lose interest.
Future of Deadlock:
Significant changes to the game are unlikely without a complete redevelopment, which means the current flaws are likely to persist.
The game has received mixed and negative reception, casting doubt on its future success.