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This may be another example. And there's more than just that picture. There's also a PV, complete with full-length song.
There is also a promotional campaign on Twitter, including at least one tweet asserting it's not a joke.
Overall, quite a bit of effort into this. But we'll see what the status is on Apr. 2. It's actually already that date in Japan, but there's nothing more from @nekopara_pr just yet. Sayori has said a few things more recently on her personal Twitter, but I'm not sure about that.