How do we upgrade buildings?

[404_Not_Found]

I have all these materials to upgrade my shops but I'm not sure where the menu option to actually do that is.

Also, what is the purpose of each shop? Some are obvious, like the tailor and the general store, but what are the others? The flower shop didn't appear to sell flowers...

[Zeesha]

To upgrade you want to go into the town menu by pressing T (Keyboard). Then you can direct click on the building. It shows the people first but there is a paint brush next to the people icon. Click the brush and now a list of slots for wall paper/paint and token items (now hiring to expand worker/living slots shows up.

The flower shop to the right at the back of the store, with your back to the door, sells things like Batteries, coins, and keys.

They are adding more things to the shops at this time. Don't know, if for example, the bakery gets an upgrade. The Critter center, in the Preview Beta, is now selling critter houses which I like very much :)

[404_Not_Found]

I know how to decorate the house. I meant specifically how to upgrade it, or rather, what the point of all those things I keep finding on the worlds are.

I'm also on gamepad.

I refer to things like those pillows you find that you "need 30 of to upgrade the inn" what does this mean and how do I use it?

Also it's good to know that they're adding things to the shops that make sense for the shops to sell but I wonder why that wasn't a thing at launch since building a critter center now feels like wasted space...

[worstcase11]

You simply need to find 30 of every item to level up a type of building - for example 30x the doormat for leveling up all small houses.
No specific action needed. It does not do much though, you get a bit more Myora from the buildings in your town though you can also claim a small reward and a task complete badge from your book for each upgraded building type.

By the time you found that many upgrade items you already swim in Myora.

[404_Not_Found]

Oh, okay... I was hoping it would do more for me, like let me have more residents in a single house/shop.

[Zeesha]

Yeah, sadly we don't get new design's or more people, etc. I was hoping for a new look on the house or a double decked Balcony or something since there's that "Under construction" bit there on the tab.

Maybe in the future :)