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The developers have added it in their plans to have different time speed rates, and there's also factories and production in future plans which may give us more to do.
Option to skip time available?
So, I enjoyed by running around town aspect for all of my first 20-30 days. After that, when the big thing was rolling in money without my intervention, I just kinda sat at my bed, hitting "sleep 24 hours" over and over, to see how the stores develop and to get cash.
Around day 75 I am swimming in cash and can just buyout everything. So even sleeping is not needed anymore.
You have just described the essence of this game, it becomes very very quickly boring...unfortunately. And, because of that, the replayability is practically nil right now.
The developers will have to react very quickly if they want to keep players on their game.
Once you reach a stage where this syndrome sets in/becomes noticable (DEV's will undoubtedly improve the feature and the mid-late game in due coure), you are past the point of a refund and the whole idea is to sell as many copies as possible and make as much coin as possible...Therefore from a purely business perspective, it does not matter long-term whether you 'keep existing players in the game', unless DLC's will be utilized down the line. Just my 2 pence worth.