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Go check your customers over time per hour, if marketing is already capped, fire some extra staff, buyout and shutdown can help a bit, but mostly its just what you earned all went to salary.
Likely the answer.
Still check the customers per hour, you probably still have too many staff.
Add more as you check customers/h (click on "yesterday").
Once you have more employees than customers, check marketing. Marketing adds customers. It caps at some point, both marketing and promotion. So choose decent place to start with.
Different sized shops and different types require different amount of marketing for the same promotion increase, check the progress bar. There is no point in "going" past 100% promotion (traffic+marketing) nor trying to break the buildings or equipment hard cap. Just loses. Small shops may have trouble earning back the perfect marketing costs. Depends.
Hire ones with minimal salary requirements. Education is dirt cheap compared to weekly salary spending. Also cleaner education costs pretty much the same lawyer does. Go figure, must be NY cleaner unions or something.
Prices aren't what they are. Depending on area "demographics", you can raise them quite a bit.
Business is not about following your uncle's mumbling. It's about looking for new ways to make money. Squeeze it out of what you have got. Innovate, work hard, sell more, spend less. Everything's profitable in this Early Access game. Even on hard. Well besides some bank investment offers.
Also I never get close to max capacity.. Actually I usually cap out at about 50% of max no matter what.
What I do is put as many computers in as a need to get the building green in the insights view, but I staff it at max customers + 5. That is usually 25 to 30 people in the building for a 50 capacity office. At least in my experience.