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Indeed there are peak times, off times and outside normal hour times. Each type of store has varying times for each of these time periods.
There is. In the bizman of the store under the insight tab is where you find this. In the bottom right there is a graph showing customers over the previous 7 days. There is also a "yesterday" option. If you click on this you will see the number of customers per hour (only shows your previous days opening hours).
Most stores have a penalty applied to actual customer flow based on the market price of the Main products. So your jewellery store will never reach the posted footfall in store. But this is because you only need to sell one or two items per hour to cover your staffing costs. So use the insight tab to work out your peak operating hours and ensure you staff these fully first. Then if you have time, and staff you can stretch out the hours. To me it is much better to offer all the products you can during peak rather then open 24h with only half the inventory. Peak hours are upwards of 60-70% of your revenue. If you have time and money, do both.
I open all my retail stores 24/7. Service orientated businesses can all be profitable in off peak by adjusting the schedule so you have just a skeleton staff to cover the much lower traffic.
Although that might not be possible for all stores now in EA 0.5 :)
My current Gift store save had all my stores (except midtown) at 24/7
as an experiment i went for more reasonable opening times and canned roughly 50% of my employees. I got like 10k less a week.
So, how would stores like 7-11 work out then?
They operate around the clock and even late in the night/early morning they can do business, sure - not as much as during morning/afternoon rush + lunch, but there are still people there at off hours buying things.
Also business depends on location, i.e. comparing a place in the suburbs vs one next to a commuter hub.
Do you have any ideas like that? Population density/time of day.
That's already in the game to an extent. Each neighborhood has their own citizen/class distribution, depends on time of day, day of the week, how many competitors there are in the district, what the lowest neighborhood pricing is, etc.