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alternatively just add more item types, you can sell everything in every store, albeit at reduced sale volume
personally i put stuff like salad and wine in coffee shops to stay more on theme instead of clothes or gifts and etc
alternative you can reduce the opening hours depending on the graph in bizman under the 'yesterday' section of it, might have several hours with 0 customers
variety is definitely key here, fast food and cafe are both high volume sales, cafe suffers a bit because it doesn't have as many primary types though
Do not man more tills than required for building capacity.
Check the customer timeline for the previous day to see if you are open in hours with 0 customers, 8-20 works well for me.
Do not overspend on marketing, 500/day should be plenty.
Pick a store with decent foot traffic to start with.
Also check if you have sufficient coffee machines/displays for building capacity. You can bottleneck your customer amount otherwise.
Take fast food resturant as sample, a fully functional ffr in a 30 cap store, you need two cashier, 2x of equipments for your burger, hotdog, soda, salad, french fries and pizza. If you don't do that, you can gain 100% profit. Sadly that's how this game work.
can use import or DY delivery paying 1000 delivery fees once every week and still can make profit even at 75 sq m store. The only drawback is the very expensive equipment for the varieties, especially pizza oven cost over 10k. It is a must have equipment
I started with burger, hot dog, french fries, soda can and salad and am making lost. but as soon as i added pizza, it turn to profits around 2k, then i added coffee it turn more profits and i added cupcakes it turn even more profits, i don't know if it's hidden mechanics or what but the profits is exponential to the foods varieties.
an example of daily sales with and without coffee
https://steamcommunity.com/sharedfiles/filedetails/?id=2953059496
https://steamcommunity.com/sharedfiles/filedetails/?id=2953059352
Coffee only netting me few hundreds per day around 170 ish, but it bump up the traffics volume and increase the sales of other products and in total net me 600++ dollar a day, just by having coffee
see the days without coffee and with coffee and the customer volume per below, day 265 i ran out of coffee, the customer volume drop below 200 to around 160 a day, lowest 156 customer in day 269, then when i restock coffee customer volume increase back to above 200 again, 212 in day 270
https://steamcommunity.com/sharedfiles/filedetails/?id=2953055376
Then I assure to be at 100% on all
- skill employee at 100% (client service or clean)
- satisfaction employee at 100%
- capacity store = capacity products shelves
- capacity store = cash register capacity and store capacity store max
- eventually add cash register
- intern decoration satisfaction client at 100%
- eventually add marketing to reach the max capacity client/cash register
- Consistency of opening hours (planning) with customer traffic during the day. (is it worth to open early morning or the night if u see there is not client on the yesterday report in bizman insight ?)
- are your employee is expensive ?. employee at 20$/hour full time vs 22$/hour par-time
- fluid and enough minimal restock set for that store with the logistic manager. (what is your dayly sales number for that product if the shelf department is quickly empty?)
- enough stock in warehouse managed by purchase agent. (its expensive to buy at NY wholesaler than any import provider)
The mechanic to understand is the primary things for that food type will sell really well and easilly..it's what people are there for...but you can sell other side things. LIke, my gift shop also sells flowers. It doesn't sell as many as my florist. My jewelers also sells wine and cigars. It doesn't sell as many as my liquor stores. I just opened a supermarket that also sells donuts, croissants, cupcakes and hot dogs (think, 7-11). The things not 'on-brand' for the store will take a hit. But if you diversify, make sure you aren't artificially limiting your customers -- you need a certain number of stations in larger stores or EVERYTHING will take a hit.
Have you raised the prices of the products you are selling?
Coffee shop is not super profitable as a business, it’s easy to be in the red