Marketing?

[PizzaDaddy]

Could someone explain marketing to me? It seems to not make a difference.. am i missing somthing?

[FlyingAllNight]

You spend money to make money. Explained :P

When you check your business make sure to see what percentage your marketing is doing. If its a new business and youre not making much money then don't pour alot of money into marketing.

But if you have a large traffic area with a high amount of customers ...well then the marketing will pay tenfolds.

[PizzaDaddy]

i have 10 different buisnesses with my most profitable(lawfirm) making 0ver 170k a day.. the porblem is, i tested every buisness, and any kind of marketing will lower my profits, i even waited 10 days to see if it would improve over time. it seems im better off not using ads.

[Kyle]

Top right 'building capacity' is your absolute maximum customers per hour, not how many you actually have per hour.

Bottom right graph, click 'yesterday', that is how many customers you get

this is affected by the top left box, promotion index, and the bottom left satisfaction index
also things like demand, shop type, shop size, competitors in district ETC

the ideal marketing is usually 2% marketing = 1% promotion index
50 traffic = 50%, 50% from 100% marketing = 100% promotion

you have to basically advertise and see what it does to your 'yesterday' graph to decide if it was a worthy of investment, but a lot of us just crank marketing to 100 anyways

if you have not been paying attention, it's possible you have a bunch of lawyers not doing anything all day because the customers are inadequate to for their work hours, you can adjust the schedule with that graph as a reference

my 5 lawyers made 60k net average and all their salaries were like 120-150$
i peaked at 6 with my 10 person office regardless of marketing

you can also buy out and sell your competitors i think but that's a lot of work

[Dextre]

Originally posted by PizzaDaddy:

i have 10 different buisnesses with my most profitable(lawfirm) making 0ver 170k a day.. the porblem is, i tested every buisness, and any kind of marketing will lower my profits, i even waited 10 days to see if it would improve over time. it seems im better off not using ads.

How are you making 170k a day at your law firm? I have ten full-time lawyers at one law firm on different computers only making 2000 a day total for all, I have not raise prices., i must be doing something wrong.

[Kyle]

Originally posted by Dextre:

Originally posted by PizzaDaddy:

i have 10 different buisnesses with my most profitable(lawfirm) making 0ver 170k a day.. the porblem is, i tested every buisness, and any kind of marketing will lower my profits, i even waited 10 days to see if it would improve over time. it seems im better off not using ads.

How are you making 170k a day at your law firm? I have ten full-time lawyers at one law firm on different computers only making 2000 a day total for all, I have not raise prices., i must be doing something wrong.

not raising the prices is wrong
raise their skill, it will allow you to set like a thousand or even up to like 1500 depending on district

also check your yesterday graph in insight, maybe you have too many employees working when you don't have any customers

[Dextre]

Originally posted by Kyle:

Originally posted by Dextre:

How are you making 170k a day at your law firm? I have ten full-time lawyers at one law firm on different computers only making 2000 a day total for all, I have not raise prices., i must be doing something wrong.

not raising the prices is wrong
raise their skill, it will allow you to set like a thousand or even up to like 1500 depending on district

also check your yesterday graph in insight, maybe you have too many employees working when you don't have any customers

I definitely have enough computers, traffic is ten, I have ten computers and was running 10 lawyers at 10 computers, so maybe its the charge raising I am doing wrong...

[Kyle]

Originally posted by Dextre:

Originally posted by Kyle:

not raising the prices is wrong
raise their skill, it will allow you to set like a thousand or even up to like 1500 depending on district

also check your yesterday graph in insight, maybe you have too many employees working when you don't have any customers

I definitely have enough computers, traffic is ten, I have ten computers and was running 10 lawyers at 10 computers, so maybe its the charge raising I am doing wrong...

when you say traffic is 10, you are referring to the graph, yes? you are getting 10 customers every single hour of the day with 10 lawyers working?
building capacity is only the maximum, how much you get depends on other factors

[Dextre]

Originally posted by Kyle:

Originally posted by Dextre:

I definitely have enough computers, traffic is ten, I have ten computers and was running 10 lawyers at 10 computers, so maybe its the charge raising I am doing wrong...

when you say traffic is 10, you are referring to the graph, yes? you are getting 10 customers every single hour of the day with 10 lawyers working?
building capacity is only the maximum, how much you get depends on other factors

Correct, when I opened the law firm and positioned my first computer and 1 lawyer, it stated 1 of 10 traffic an hour, so I assumed I needed 10 computers total for that business. when I installed 10 computers, it read 10 of 10 for the maximum potential...Yes on the insight tab, where you meet the requirements it turns green and if not its yellow?

[PizzaDaddy]

Originally posted by Dextre:

Originally posted by PizzaDaddy:

i have 10 different buisnesses with my most profitable(lawfirm) making 0ver 170k a day.. the porblem is, i tested every buisness, and any kind of marketing will lower my profits, i even waited 10 days to see if it would improve over time. it seems im better off not using ads.

How are you making 170k a day at your law firm? I have ten full-time lawyers at one law firm on different computers only making 2000 a day total for all, I have not raise prices., i must be doing something wrong.

my bad, it is my clothing store that makes 170k a day, i was playing the game working on my lawfirm so i accedently typed it. lol

[Tanyon]

How long is a marketing campaign?? It looks like I'm paying $250 a day.. how do I stop it??

[Dextre]

Originally posted by PizzaDaddy:

Originally posted by Dextre:

How are you making 170k a day at your law firm? I have ten full-time lawyers at one law firm on different computers only making 2000 a day total for all, I have not raise prices., i must be doing something wrong.

my bad, it is my clothing store that makes 170k a day, i was playing the game working on my lawfirm so i accedently typed it. lol

That makes sense, I am making a considerable more with my clothing business than my law, so far my no.1 business is clothing, then jewelry

[Dextre]

Originally posted by DarthTanyon:

How long is a marketing campaign?? It looks like I'm paying $250 a day.. how do I stop it??

Click on the particular business in economy view you have marketing tab where you can close it or end it.

[Kyle]

Originally posted by Dextre:

Originally posted by Kyle:

when you say traffic is 10, you are referring to the graph, yes? you are getting 10 customers every single hour of the day with 10 lawyers working?
building capacity is only the maximum, how much you get depends on other factors

Correct, when I opened the law firm and positioned my first computer and 1 lawyer, it stated 1 of 10 traffic an hour, so I assumed I needed 10 computers total for that business. when I installed 10 computers, it read 10 of 10 for the maximum potential...Yes on the insight tab, where you meet the requirements it turns green and if not its yellow?

no, the building capacity that changes colors has nothing to do with how many customers you are actually getting if it's at max

that is maximum
i'm talking about the little graph in the bottom right corner of the entire insight tab

in example, i had a 10 person office but i could only hire 5 lawyers or else it'd be a waste as the graph told me i had only 5 customers per hour, despite having 10 desks and stuff

[Dextre]

Originally posted by Kyle:

Originally posted by Dextre:

Correct, when I opened the law firm and positioned my first computer and 1 lawyer, it stated 1 of 10 traffic an hour, so I assumed I needed 10 computers total for that business. when I installed 10 computers, it read 10 of 10 for the maximum potential...Yes on the insight tab, where you meet the requirements it turns green and if not its yellow?

no

that is maximum
i'm talking about the little graph in the bottom right corner of the entire insight tab

in example, i had a 10 person office but i could only hire 5 lawyers or else it'd be a waste as the graph told me i had only 5 customers per hour, despite having 10 desks and stuff

hmm, I need to re-look at this as either I am misunderstanding you or the insight screen...

[Dextre]

Originally posted by Kyle:

Originally posted by Dextre:

Correct, when I opened the law firm and positioned my first computer and 1 lawyer, it stated 1 of 10 traffic an hour, so I assumed I needed 10 computers total for that business. when I installed 10 computers, it read 10 of 10 for the maximum potential...Yes on the insight tab, where you meet the requirements it turns green and if not its yellow?

no, the building capacity that changes colors has nothing to do with how many customers you are actually getting if it's at max

that is maximum
i'm talking about the little graph in the bottom right corner of the entire insight tab

in example, i had a 10 person office but i could only hire 5 lawyers or else it'd be a waste as the graph told me i had only 5 customers per hour, despite having 10 desks and stuff

Ok, I have a building limit of ten, current customer capacity of ten, customer over time graph ranges from atm 20-25 however Ive extended the working hours of the business so now its increased to 36.