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12 hours is all you need to progress the story. It's a business management game.
You could just open your own shop right away, except they require you to earn useless 300$ first. Actually still do open the store asap so you can start hiring. Which is bound to business types you own and takes time.
Not sure why would you work for 25 $/h when you can make a lot more even just monitoring wholesale price fluctuations and buying at the right time. More wholesale stores? Although once you get import agents, those prices don't play significant role either.
Skill tree would make some sense. Like you focus on some particular businesses, get experience or do more workshops, gain xp from particular achievements, etc.
I agree the start is a bit slow but the next update already has improved tutorial flow as its goal so that might get fixed very soon.
Food industry ("2nd business") is a bit confusing. My uncle seriously suggested to make the right decision based on market data and then just plain asked me to open Fast food. 20k just to open one, 50k to make more sense. Burgers? Rather Hell's kitchen pizza+salad something. Weirdo. Although I get the tutorial idea. Grow larger, struggle more. Yeah, nah :)