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Or you Keep raising prices until they drop just below 100% in the Bizmaster Insight Panel.
i am testing, how much can increase an 1000sqm-shop in midtown. In the moment the customers allow/accept up to 60% when everything is on maximum.
Once the customer's opinion on your store pricing reaches 100% you can start experimenting with pricing until it drops. When it drops you'll know where the sweet spot is.
100% Customer satisfaction means highest potential in quantity sales. If the products are too expensive according to customer's satisfaction then you'll sell less and lose customers, if the products are too cheap, you'll sell more but profit less from it.
Selling products at market value will always yield 100% satisfaction since you're selling all your goods for extremely cheap.
Do keep mind of what district you're in. High income district allows for a much higher mark-up than a low income district.
Garment District being the lowest income I always mark-up prices at 10%.
Midtown being the highest income I tend to mark-up at approximately 152.5%-157.5%, it varies between products.
It's some trial and error I had to do until I reached their sweet spots.
There's also a cheat sheet[docs.google.com] with recommended prices for each product and corresponding districts if you'd prefer that instead.