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I swear to god, when my son grow up, I will hide all videogames from him and tell him that the SNES is a new invention and built up from there as years pass.
Cartridges aren't cheap to manufacture. All that plastic, the PCBs, batteries, etc. N64 games were hilariously $64 when I was buying them. But then Sony showed up and PSX games were $40-50 depending on title because discs were cheaper to manufacture. Then eventually $60 became the norm and now we're at $70.
Digital distribution never made games cheaper which was part of the argument that was made for it since there was no more manufacturing. Fortunately, digital distribution is probably why it took so long to start seeing $70 games which has been the norm for a year or two already. The real problem now are the games that aren't even worth $40 that get a $50 price tag slapped on them and probably launched or will quickly release $20 worth of DLC. Or a game comes out that is just completely bare bones and they sell you the missing pieces as DLC.
Today, depending on genre, a $70 game is not really a $70 game. It is a $35 game and they sell you the other $35 as DLC. They purposefully leave out entire mechanics and systems would have been there at launch 20 years ago and sell it back to you later.
Game development is expensive and time-consuming, triple-so for AAA titles like this from large studios who need to expend tons of resources.
After distribution, post-production, marketing, COD, and everything else they might be lucky to make like $70-90 million selling 2million copies for like 6 years of work it took to make. That's only 13 million a year for one project over a 5 year projection, not including diminishing returns on sales.
I think the cost of the game, and any cost of future DLC is totally justifiable.