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any grey markey like G2a, Insta, cdkeys are all 3rd party resellers. some of they keys are legit and obtained thru stuff like GPU freebies and such. but most of the keys are obtained via Credit card fraud. they steal information, Buy a ton of keys then offload to other people for cash. the cards get charged back and sometimes the developers or the company they bought the keys thru yoinks the codes back leaving you with nothing. Doesn't always happen but it has happened in the past
see below for an article on this happening years ago to rimworld dev
https://www.eurogamer.net/fraudsters-force-rimworld-dev-to-stop-giving-out-steam-keys
https://rgamedeals.net/
20 to 30% and devs can generate free key without cut to an extend.
This is utter nonsense.
Key sites still pay the devs. The keys aren't stolen.
The only difference is that greedy steam aren't taking such a huge bite out of the sales so the company can sell the game for cheaper.
Plus you get to avoid certain taxes depending on where you live.
If you actually buy games on steam the only thing you are doing is throwing money away. The only reason i do that is if i may want to refund which you can't do from key sites.
That's not even true, they are steam keys so steam still gets a 30% cut. Its STEAM keys, you think they just give away these codes for other companies to sell?
I do believe developers can request keys for a lower rate. part of steams take is storefront so if developers request say 10000 keys to give to humble the don't pay as much or hardly anything at all really. but steam's refund policy and other things aren't being used at that point.
And yet the discount on those sites is almost always exactly 30% off.
They buy in massive copies via resellers. There's a reason they moved to a country that doesn't block such shady practice.