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- Put your counter in a central location reasonably close to the door, with space around it for customers to wait.
- Include decorative items evenly scattered, like plants, bookcases, statues, etc. Customers will stop to look at these, which gives you free energy. This includes the pets like cat, hamster, etc.
- Some game mechanics to be aware of:
-- The size of your counter determines how many customers can wait to make a purchase at one time. The cap goes up at counter levels 6 and 11. Counter level also determines energy earned per sale, and this goes up a bit with each level.
-- How many racks/shelves/tables/mannequins you have out, and what level they are, determines your maximum energy. Always be upgrading a rack, storage bin, something.
-- How many items are actually on your shelves determines how quickly new customers walk in the door. More visible items = more customers entering.
-- Customers have the same classes as heroes (fighters, mages, etc.) and will only purchase items their class can equip.
Here is a shot of my current shop. I have pretty good customer inflow and turnover, with no obstructions and a lot of decorations to generate more energy. "Good looking" is very subjective, so decorate however you like.
https://steamcommunity.com/profiles/76561198033988877/screenshot/2003591501676487566/
Damn that looks amazing