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Personally I like the way they do it: Announce it, THAN go into Early Access with a game that actually is playable and enjoyable.
Other games throw their tech demos into EA with tons of (gamebreaking) bugs, that make games literally unplayable.
Give Keen Games their time they need to bring this game into a more stable version for EA.
And i played Portal Knights alot so... we need a release date NOW!
This works, only in the caveat that the devs have a realistic turn around time between "reveal trailer" and "early access release" to playable. That window is small, hype is a precious marketing tool, and stretching that time period between the two longer and longer only hurts a game regardless of it's quality.
Case in point, look at the Hytale situation. 5 years post reveal, still no early access or beta in sight, hype was at monumental levels and then crashed into the basement as people forgot it even existed.
Too many devs these days announce too early, is the problem. No one is saying not to take the development time needed to make a good game, people are saying that announcing said game should be done closer to that playable state than years out. It's strictly a marketing thing.
Also its not a Trend. Its common practice since at least I've been gaming in the early 1990's.
I think its better than to announce a game without a release window than to announce a game with a release window. Coz there might be a situation where it gets delayed or released before it's even ready. So announcing without a release window would be better. As there would be no rush to get it out in time.
I believe it's a marketing tactic. They have a certain amount of funding, and at some point they need to prove to investors that the game has some sort of hype. So wishlisting a game shows the developers that there is interest in the game.
I recently saw a video on game development where a single developer said that: before you make a full game, you can choose to make the first level or the first 10-15 minutes of the game. Graphics and all. Then you present this idea and concept to potential investors to get funding to make the actual game.
I think this is basically something similar to it. We've seen the same thing happen in movies where they release a trailer, the people aren't happy with what they see. So they reshoot/edit the movie accordingly.
I can agree that I'm not very interested in hearing about a game 10 years in advance. I used to be, but so many times it never turned out to become anything, or even worse, they release some garbage that wasn't nearly as cool as they first showed. So now if I see a game, I can wishlist it, when it comes out, I look at reviews and gameplay videos, then decide if I want to play it or not. If it's not a game on Steam or some sort of "I'm interested list", then I'll just forget about it the next day. Maybe I'll come across it later, maybe not.
I must admit the best games have been the ones that just hit the market without a word, havnt seen much of that lately though, lately this type of marketing is increasingly a red flag, well see, fingers crossed
Marketing is always BS...never buy a game pre-release. Never pay for a game that you don't actually own. Never buy a game on day one of release.
With all that aside, this game looks impressive from the footage in the trailer. I played through Portal Knights in co-op and liked it. Hopefully this will be that well built. Time will tell if this makes for a good game. I have a lot of games on my wishlist just so I don't lose track of them.
this isn't new. game companies have been announcing games that might never even come out for many years now. you are being ridiculous and childish.
Not saying that this game will be like any of that - at all. It's just the yo-yo of "early access" that I think OP here is tired of and so am I really. Aren't you all?
I'm definitely following this game and am excited about it. RPG/survival/base building games that are co-op where you can host your own private server? That's my kinda thing.
You want to announce and advertise to help get attention so you will have a ready playerbase. Unfortunately, companies / devs dont really know nor expect thier project to get a ton of attention when it does happen. They assume they will announce and maybe attract a few hundred players, then are surprised when its covered by content creators and suddenly get thousands of people hyped.
valhiem didnt get abandoned. they just released mistlands and ashlands is soon to follow. there was an odd content gap, but seems they are back on track now