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Use Steward to Improve Development of your capital counties and the main counties you personally own. Increasing development gives you more levies and more taxes from the county. Build money generating buildings. Every county inside your main duchy should have 1 money generating building and 1 military building. Focus on the money buildings first.
If you want you could abandon Insular faith and convert to a good catholic boy and the pope will open his piggybank to you and when he likes you, you can get free gold every few years.
edit. Oh forget the abandoning insularism, I forgot that they can ask for gold too.
Feudal - build economic buildings in your holdings. Farms and trade ports are good. For easy money take the golden obligations perk in the stewardship life style and then set your spy master to find secrets in England or France. Once you find a secret black mail the person.
Tribal - raid. Raid for gold and raid for prestige. Prestige is your main currency and the higher your level of fame the more taxes and levies your vassals provide.
Both- Build your Men at Arms. 1 siege weapon and then max archers or heavy infantry.
Use your female courtiers to matrilineal marry for the highest prowess knights.
Ally with France, Brittany or the Norse Kingdoms, HRE if 1066.
It doesn't seem worth it to increase development at first, but later it can really make a difference. If you stay with insular christianity they have some holy sites in/near ireland where you can build a temple once you go fuedal. Extra 2 gold per month for the holder of the holding. That's enough to pay for a few unraised MAA. A highly developed holding with a holy site temple is a decent money-maker.
England is going to be ahead of you in development if you're starting as ireland or scotland. It doesn't mean you're necessarily doing anything wrong, just that way by design, but it isn't impossible to catch up to the AI's development.
If you're feudal:
Marry someone with high stewardship skill, and set them to "manage domain" in your council. This will boost your stewardship skill, which will increase the amount of gold you earn.
Set your steward to increase development in your capital, and build as many economy buildings as possible. If you don't have a steward with good stewardship skill, you can set your spymaster to find secrets in any court until you get a hook on someone with high stewardship. You can then use this hook to invite them to your court and set them as your steward.
I aggree. development is for a long-term view, and people often make choices for a short-term view.