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Then send your spymaster to find secrets, at your own court and at foreign courts as well (the latter takes longer per search cycle). Blackmail everyone for their naughty secrets and demand payment.
Characters with a strong hook can also be milked every couple of years for the same secret, and you could even find multiple secrets on the same character.
For some quick on-demand money you can also get the perk to extort your subjects, though this is nowhere near as good as the Golden Obligations.
You also can join wars of other people, as long as your raised troops don't cost more money than you get back in ransom, favors and sieged holdings. Here you also want to ransom most prisoners for a favor, rather than gold (e.g. a courtier would only give 10g ransom, but the hook is worth 50-300g depending on your progress).
This has the side effect of also boosting your prestige / fame / piety / devotion depending on the type of conflict, which then allows you to pay for your own wars. Most importantly, unlocking higher ranking CB types, like holy war for a duchy rather than just a county.
And then invest your money into new buildings and ultimately holdings.
Eventually you will have to fight wars, if you do: make them short. If your army is sizeable, you can split it and send home the parts you do not need. Hopefully you can fight and still keep a positive balance.
The early Stewardship perks give you better taxes, combine that with fabricating hooks and Golden Obligation.
The more vassals you have, the more money they will kick up to you. You can alter their contracts to make them pay more. A lot of people take the extra levies. Levies are just meat shields. If you take gold, you both get money and make our vassals too poor to afford mercenaries or large standing armies. That keeps them in check. Of course, use hooks rather than incur tyranny.
Expand slowly but surely. Expand too fast and you'll have to spend on wars you don't want and on putting out fires everywhere. It's better to be poor and stable than less poor and on the brink of civil war.
Increasing Crown Authority should also help. The less potshots your vassals take against you, the less you have to spend on wars against them. A well-placed bribe can be cheaper than a war.
Yes, landed characters tend to be wealthier than non-landed ones. Fabricate hooks rather than search for them. That way you can actively target the one-percenters.