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Pick four beers, preferably ones that share core ingredients.
Age them to max.
Add watermelon juice once that becomes an option.
Profit.
The game is dead simple to min/max, enough so that once everything's up and running it poses precisely zero challenge.
In the earlygame, before that point, the best way to maximize early revenue is to create things with free input and valuable output. Catch fish, turn them into fish broth, sell the fish broth. Ditto killing wild turkeys and selling off the broth you can make from the meat. It's all about making those first couple of gold pieces you'll need to get grain and hop farming going.
Yes, anything that can be aged should be fully aged. (Drinks and cheeses.)
Some recipes are locked until you reach higher levels. Higher level recipes are best. It is worth saving recipe fragments when approaching a level where new recipes will unlock, so that you can get the higher level recipes as soon as possible.
In general higher priced items bring in more revenue, but there are a lot of exceptions. Juices are a big exception - juices are very cheap to make. At higher levels you can use the cocktail table to use juices to water down your beers. Those beers are slightly cheaper than the straight beers, but so much cheaper to make.
Also consider what ingredients you have when selecting recipes. If you don't have a lot of milk, don't take a lot of recipes that use milk. (But don't go the other way. either Take some recipes that use milk.)
FYI I'm level 40 and the drinks I stock are:
Pink Lady (with rye and watermelon)
Love on the Beach
Dry Martini (Rye, Rose Wine, Lime)
Dizzy Orange (rye, Rose Wine)
Flavored Stout (rye, Galaxy Hops, watermelon)
Flavored Milk Stout (rye, Galaxy Hops, watermelon)
Flavored Dunkel (rye, Citra Hops, watermelon)
Flavored Chocolate Lager (rye, Aroma Hops, watermelon)
Food is also very important. You want to have high priced items that you have easy access to the ingredients for.
Pretty soon you'll shift from wanting money to wanting reputation. At that point, start focusing on decor.
And you also need to make sure you have plenty of decor.
True, my bartender has a boost for money/rep and bouncer has speed boost for staff so it works well. :)
Rental Rooms make a nice money foundation. 5x3 is a good size. Some want bigger, but that's later.
I don't put watermelon in everything, only the Sangria; which I highly recommend as Wine is easy to make but doesn't sell for much. You can also branch into Brandy from the same place. These are middle of the road fare, and will make you enough to want to continue for a time. No where near "max" though... You have to use all the silly drinks in the cave for that.
Starting out, Rice Beer and Sake are excellent avenues as well until you can get the better recipes.
Food wise you have to make a choice early on about what you want out of all of it. You can go the forage route and take recipes that work with that and all your money is "free", only costing you the time and couple ingredients you need to make that work.
To make the gooder foods you will need to do farming and shopping and will have to Rep up and go to the cave to get good recipes. Try to get ones that share ingredients so you can cover more ground ingredient wise and cash in handsomely when those items trend.
Most important perks on staff for me: + customers, faster move/clean/draw speeds for self, + Rep for whatever reason and anything character specific, like faster move on everyone else for the bouncer.
Money is only important early on. Even then, Time will always be more valuable to you than any cash you can get for anything.
Cheers..!
I like free money that happens in a barrel in the basement.
Cheers..!