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'you also need to give them some of the profit if game sells'
isn't true, at least. You're free to sell things you make on RPG Maker commercially without paying any fees or royalties to the RPG Maker developers. (Not counting the initial purchase of the software of course!)
Also, from what I understand, the English version of Wolf RPG Editor is quite outdated and was maintained by a third party, right? Otherwise if you want to use the latest and up to date Wolf RPG you have the extra obstacle of Japanese to go through which might not make it as popular over here. Which I'm sure contributes to what people may choose when developing, along with general comfort with the toolset and general layout of events, etc. if they've been using RPG Maker since the 2000 days like I have, haha.
And of course, given how long RPG Maker has been around, there's a wealth of support for it if you get stuck on any one thing you're trying to figure out. The same might not be as true for Wolf RPG given its predominantly Japanese, unless you search with that in mind.
I think RPG Maker was just around at the right place and right time to grab the right audience, with a prominent presence on Steam and up to date english documentation and toolsets, whereas Wolf RPG could be seen as a bit more niche over here given the language barrier and more hurdles you may need to clear to use it.
Edit: Adding onto my post in regards to RPG Maker being a paid product, and Wolf Editor being free--how much in the way of assets does Wolf RPG come with out of the box? Does it have an 'RTP' equivalent, or is it lightweight on assets with the assumption users will supply their own? I ask since I genuinely don't know, and maybe it does have a hefty equivalent.
Because one of the biggest appeals of RPG Maker I think for a lot of newcomers will be that the engines come with a lot of resources straight out of the box, in the way of enemy art, character sprites, tilesets, music, sound effects, etc. all which you have the rights to use in your game that you sell commercially. Which, given the cost of getting those assets custom made otherwise can be seen as part of the value of RPG Maker, and you're allowed to use those assets across different RPG Maker engines interchangeably. So while it does come with a hefty price tag at first glance, the assets you're provided are pretty nice. (Of course if you're not making a game with RTP then the value shifts, but for a lot of casual users of the engine, I think they get a lot of use.)
You know OHRRPGCE is still around? That was the first one I used. Interesting little engine.
The community is the key, imho.