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Basically, it's a preorder with EA access.
You are paying for, and receiving the full game on launch. Until then, you have access to the EA content.
Again, covered in full on the Steam store page description of the product.
It should be noted that technically it is discounted since buying now will give you a free upgrade to deluxe edition with comes with early access to the full release of act 1
For example, from the Steam store page:
I suppose, if you've gotten everything you need form Rusted Metal's response, then you're all good, otherwise, there's probably detail you may want to know on the Steam Store page.
Regarding why the price for the game is the same now vs at release it's because Larian did not want to incentivize a bunch of people to buy during EA who weren't otherwise interested in participating in the EA. So, rather than artificially incentivize people with a "discount", they decided to keep the price the same. Now, really, Larian did water that down a bit by announcing that anyone who buys the standard game during EA will also be upgraded to the Digital Deluxe version, so meh, still some late incentivizing going on there i think. YMMV.
tl;ddr Larian didn't want people buying the EA just because it was cheaper than the release cost. (They did water that down later though with the free upgrade)
Edit: I noticed you changed your comment after the fact to add what I actually asked for. Thanks. For whatever reason that wasn't/still isn't showing up on the store page for me.
Yeah, I edited my response with more detail. The actual answer though is simple, "Because that's how Larian wants to do it.", per the EA statements. I did list the reasoning given by Larian in the post above though to give you a better idea.
And it's kinda laid out (the reasoning) in the EA description, but it isn't super clear:
Developers normally discount EA games because they're indies who need your money now, lest they go bankrupt. In contrast, Larian is more than happy to wait for your money until you're willing to part with it; they're in no rush.
Idea is that since the game isn't finished and you can't be sure it will be (and in a lot of cases these are first indie projects, so a consumer won't have a lot of trust to fall back on) you pay a lesser amount that's designed to be the value of the part of the game that's currently complete.
Indie devs get funding, players get games - sometimes they might not be finished, but that's why you paid less - because you're supposed to pay for what you're getting and not what is promised.
Of course, Larian doesn't need to do this because they didn't need funding as badly. I think that's fine too.