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They're among the worst at marketing, you have to grant that.
Silksong should not have been announced when it was. If you announce a game, you really need to trickle out some breadcrumbs of information to maintain interest and build hype. instead they've done practically nothing and their lack of communication is building consumer apathy instead.
I think plenty of us would rather have just had more Hollow Knight updates instead at this point.
So until we get past that and the game still isn't out, we don't really need more updates.
After 5 years of development, they should at least announce a release date window, even if the release date is still a year away.
LoL, I'll believe it when I see it. This thing will probably not going to come out in 2023 either.
Give them the time necessary to release one of the best platformer of all time.
They had to announce it, given silksong was planned as a DLC and people were waiting for it regardless.
Hopefully Team Cherry consider a change in approach in that regard. Sometimes hiring a person to report from the developers back to the players and vice versa can take off the burden of communication.
In the end, it won't make any difference to them. The only ones who are affected are the people who feel like Cherry owes them something.
How about the backers who paid for the stretch goal that became this game?