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And it can offer real time communication like a messenger.
Which is the primary goal of this unofficial EDF discord. It is not the discord of the developers.
And really, discord only make sense for small scale communities.
I would say it's a combination of factors why Devs choose to do this.
Number one would definitely be something of a mix of personalizing the link between dev and player and also making it a lot easier to be transparent about your game development.
Other reasons off the top of my head I could think of are the fact that Discord is widely popular now and nearly any gamer online will have an account for it if anything making it so all the people interested in your game or community can all gather around one contained place (the Discord server for your subject) which you can then subsequently make rooms where only specified people can send messages in but everyone can see, letting you easily categorize / separate game announcements, live streams, patch notes, etc for a really nice and easy feed that has super easy access for anyone to just read vs something like Twitter where unless you dedicate your entire twitter page to just one purpose, people will have to dig through all of your posts to find what they're looking for.
Basically a well managed and properly channel sorted Discord can be compared to an "Instant Forum" if done right that has a lot less hassle and is free to make and use.
You can also include incentives for people to use said Discord in the form of emotes due to the fact that Nitro users can take those emotes and use them anywhere else on Discord.
TL;DR
Ease of access and use, fast communication, easy transparency, makes developers feel more like real people to the masses than robots. Roll it all together with a dedicated area where people interested in said subject can hang out, share things, and talk in voice at the same time too.
You are my Hero!
Roger!
i bought the game