This game has been Greenlit by the Community!

The community has shown their interest in this game. Valve has reached out to this developer to start moving things toward release on Steam.

Automation: The Car Company Tycoon Game
Platforms: PC
Languages: English, French, German, Spanish
Aug 31, 2012 @ 7:32pm
Aug 28, 2013 @ 8:06am
Recent Announcements View All (21)
Update B1362 Released – Detailed Car Stats and Test Track Sim
Lots of Dev Update Videos - Test Track Simulation and Car Designer Stuff
Release date: Full Game TBA, Likely 2015, Steam Early Access This Year
Winner of Best Technical Innovation - Freeplay 2012
Over 5500 Preorders Sold

About the Game

Automation allows the player to become an armchair CEO - to build their own car company from the ground up. Create and run anything from a boutique supercar manufacturer to a mass-market multinational mogul. With powerful tools like the Engine Designer, the player can create cars and their engines in mind-boggling detail.

The grand campaign starts in the year 1946 and runs until 2020, with the main goal being to build a successful, renowned car company from scratch. All types of car manufacturers can be led to success if managed properly; building the right image over the years is key. The player’s tasks are to design engines and cars, to manage factories, production, Research and Development, as well as advertising campaigns. In game, time advances at the pace the player chooses and pauses automatically for events and occurrences.

Automation is comprised of three major game components - the Engine Designer, the Car Designer and the Company Manager. These components are naturally strung together by the game’s goals, made to be user-friendly and intuitive to use. A multitude of tutorial missions, videos, and descriptive texts help car novices become experts. Almost infinite options give the player all the creative freedom to create unique cars with vastly different engines.


Work on Automation started in 2010 and reached beta stage for the Engine Designer in 2011. A playable, limited-content demo version of the Engine Designer made a debut release in April 2012, with extra-content releases as development progresses. At this point, the Car Designer component is in alpha stage with all major systems already implemented. The Company Manager component was successfully prototyped; this part of the project is still in design phase. Automation has a target completion date of late 2013.

Our goal is to create an in-depth creative experience for enthusiasts, for those who have some technical affinity and enjoy mastering complex and rewarding systems. Priorities are playability, fun, and a high degree of realism. Our philosophy is it‘s better to educate the gamer than to dumb down the game for the sake of mass-market appeal.

Camshaft Software strives to be as open and transparent as possible with development, livestreaming our work regularly and interacting with our community.


Camshaft Software is a Melbourne-based, independent developer with a core team of 4 people:

Caswal Parker - Lead Programmer
Andrew Lamb - Lead Artist
Robert Hoischen - Lead Beta Tester / QA Manager
Jayelinda Suridge - Engine and Toolchain Programmer / Localisation Manager

By means of preorder sales and crowdfunding, part of the team was able to go full-time in Q2 2012.

Key Features:
  • Extremely Deep, Technical, Creative – Experience unheard-of creative freedom in a highly technical, realistic gameplay experience revolving around building a car company from scratch. Go ahead and build your dream-car company!
  • Dynamic World Markets – Master realistically modeled dynamic markets, distribution, and demand. Try to cater to the needs of over 40 different target groups and their needs, or find your safe-haven niche in a cutthroat economic environment.
  • Flexible Car Designer – Design the cars you would have in your garage. Choose from diverse chassis types and materials, engine placements and drivetrain setups, gearboxes, suspensions, brakes, tyres, and finish off you design with fully customisable body types, looks and styles.
  • Highly Detailed Engine Designer – Delve into endless possibilities combining different 4-stroke petrol engine configurations, internals, head types, forced induction systems, fuel systems, headers and mufflers. All based on different 4-stroke petrol engine configurations: Inline 3, 4, 5, 6, V6, 8, 10, 12, 16, Flat 4, 6.
  • Dynamic Engine Sounds - Turn up the volume and blast out the awesome fully adaptive, unique engine sounds that directly reflect your design choices.
  • Grand Campaign, Scenarios, Sandbox – Aim to dominate the world markets with your superior design skills in the grand campaign, play a quick scenario challenge, or just tinker away in sandbox mode to create the most insane engines ever.
  • Complex, yet Easy to Learn – While the game is highly technical, it is made easy to learn by means of well-illustrated in-game tutorial videos, detailed descriptive texts, as well as a multitude of tutorial scenarios.
  • Network Play – Play cooperatively with your friends or take your intuition for the perfect car design and challenge up to 7 human competitors in epic, multi-session network games.
  • Community – Join one of the most awesome and helpful communities out there, share stories about your exploits, talk to like-minded people, discuss your IRL car projects and engage in community challenges.

System Requirements
  • OS: Windows XP , Windows Vista, Windows 7, or newer
  • Processor: Dual Core Processor
  • Memory: 2 GB
  • Video Card: GeForce 8xxx Series or ATI Radeon HD 4xxx Series
  • DirectX®: 9.0c
  • Sound: Direct Sound Compatible

Join the Community and Download the Engine Designer Demo at -

Follow us on Facebook -

Check out more videos at -

Read a review of an early public build at -
Popular Discussions View All (9)
Jul 16 @ 3:03am
Steam key for those who bought the game on the website
May 4 @ 12:10am
On steam soon?
[1911] Stephen
Mar 29 @ 11:21am
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Daffyflyer  [author] Jul 28 @ 1:02am 
@Alphaskater09 - There might be a prettier 3d test track, but you'll never be able to drive yourself. A good driving sim is a whole other project and realistically requires a multi-year, multi-million dollar investment.
Alphaskater09 Jul 23 @ 6:01am 
Will we ever be able to personally drive our cars in the game? or will we be stuck watching it on the track from a top-down perspective?
Daffyflyer  [author] Jul 21 @ 10:11pm 
@oloydude, could you please send an email to explaining what the problem is, and we'll work out what's going on :)
oloydude Jul 21 @ 11:04am 
daffyflyer im trying to play the demo and i have to download the update and is keep stoping and i cant play the demo fix that plz ;)
G.A.M.E.R Jul 15 @ 9:59pm 
Can't wait for full version guys, keep up all your good work. :)
Daffyflyer  [author] Jul 14 @ 12:51am 
We want to do a bunch of work to improve the quality of various aspects of the game, I'd say near the end of the year at this point. You can get it from our website in the mean time though.
Jakob Jul 13 @ 11:27am 
daffyflyer when will the game be released on steam like a date ?
Daffyflyer  [author] Jul 12 @ 8:32pm 
@Jakob, It means that the game is not yet complete, but that if you pay for early access you'll not need to pay anything more for the finished game, you'll just get all the updates until it's finally done.

It also means that those paticular features (v16s for example) aren't done yet, but you'll get them for free as soon as they are.
Jakob Jul 12 @ 12:10pm 
Daffyflyer if i buy the supercharged editon it says i get these things

All of the standard preorder features as above, plus.
Supercharged Rank on the Automation Forums
The Making of Automation eBook/Art Book*
V16 Engines*
Your extra support will help us make Automation a better game.
*When Completed
what does the last thing mean its not complete will the game be free when completed ? or what
Daffyflyer  [author] Jul 7 @ 3:54pm 
Aha! We've just traced the source of the issues that were preventing some people from getting their keys. Hotmail is filing all emails from our purchase system into spam. We're working on a solution now, but if you buy it from a hotmail account make sure you check your spam folder for the key email.