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When they developed the game years ago they probably didn't care, since that is an extreme minority of their playerbase and at the time it wasn't as globally legal even in certain places. They probably wanted to avoid losing certain groups that are more profitable for them. In all honesty. Doesn't make it right but from a business perspective I get that since it's a global game. If it was just NA I would be more outraged.
People have been mentioning it for years, never been enough support to change it.
If it truly upsets you, send a politely worded email to the new host. They have nothing to do with how the game currently is and may be willing to make changes depending on licensing agreements.
Edit: And for the eventual looney that will read this and purposefully take it out of context, I have no problem with gay people. I'm referring to the political symbolism of that flag.