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With small investment to add contents and things to keep people addict and player will keep paying you, far more than what they pay for any AAA games on day 1.
And they don't even have to develop new games.
Which is also why some devs are so hell bent on making multiplayer games. It will keep people addict longer, and bleed out more money.
lots and lots and lots and lots of money.
Utterly obscene quantities of money.
Film industry chased YA dystopia after Hunger Games, supernatural romance after Twilight, shared universe films after MCU. Other movie studios make cheap horror movies and have better profit margins, though on whole the majority of cheapo horror movies go unnoticed; straight to Tubi.
Games industry displays similar trends, I guess.
In a perfect world, it wouldn't actually be a bad thing for gamers for their favorite video game company to have a successful live service game, even if they don't like live service games themselves. A video game company having a practically guaranteed steady stream of money coming in means that failures effect them less, which opens up the doors for said company to feel more comfortable making more experimental and niche titles.
Well, that's how it'd be in theory and, again, in a perfect world. In reality that's not what tends to happen. In fact, the more money a company has the less likely they seem to be to make experimental and niche titles. It's a real shame.
Also, investors and CEO's are calling the shots in all the Developer offices, not the actually people who play games.
Investors and CEO's literally exist on a diet of Hype and Buzzwords, they don't understand anything beyond that.
This.
Breakaway hit regular game = $$$$
Breakaway hit live service game = $$$$$$$$$$$$$
It's sad, it's unfortunate, but it's true. That's why a game can be a financial success, and a critical success, and a studio can still be shuttered anyway because it didn't perform well enough for them to match or exceed their absurd projections.