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Pre-Order BioShock Infinite and receive the Industrial Revolution Pack FREE!
Pre-order BioShock Infinite and receive access to the Industrial Revolution Pack, which includes three gear items, 500 bonus in-game currency, five lock picks as well as the Industrial Revolution puzzle game.
Because retail copies do not come with Steam Store Pre-Purchase Rewards.
Edit: Sorry, I actually missed out you meant the Industrial Revolution pack thing.
Go here: https://www.finkmanufacturing.com/age-gate
Register, then when it asks for CD-key, click Steam instead (there's no separate key for Steam buyers). It should through Steam API send you to Steam's login page, where once you've logged in, it'll give them the details that you own the game pre-ordered, thus allowing you to play the game.
Once you've played it a bit, you should find a CD-key to redeem on Steam under My Rewards on the page.