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Help us translate Steam
I'm quoting part of it here to specificaly answer your question:
it was started by Shlonglor, who is more than a SC player (he works for Blizzard as their webmaster). He was one of the all-time War2 gurus and was extraordinarily famous due to his war2 page ... still one of the best gaming pages ever created (although it's no longer anywhere on the net ... he took it down when he began to work for Blizzard).
Anyhoo, there came a point in Shlonglor's fame where no one but a few select individuals would play him; everyone, hearing his name, would do one of the following things: cower in fear, worship like mad, or repeatedly challenge like a newbie. In the midst of this it was virtually impossible for him to get a game.
SO ... Shlonglor and his roommate at the time, Warp, came up with a stroke of genius: make up a false name that no one would recognize and go beat the * out of newbies.
For whatever reason, the names they chose were "Papa Smurf" and "Smurfette."
From hence came the term "Smurfing."
(Shaf, 1999)
A quote by Shlonglor from 2003:
-(1996) I was the originator of the term "Smurf" or "Smurfing" to signify a famous person playing games under a fake name. Before that point, everyone stuck with whatever nickname they had and never considered changing their name or playing under fake names. It began when me and Warp! played under fake names "Smurfs" and fooled all our friends. I made a page about it and it caught on big time. Pretty soon everyone played under made-up names and you had no idea who you were playing. This practice continues to happen a TON today and you still hear about Smurfing/Smurfs which all dates back to me, my site, and my Smurf page.
And an extract from an August 1996 game report ("The Smurfs vs Spiderman(Zima), Red Barron, and Void(idiot)") by Warp!:
Well, I finally played a game worth writing a story about. It was a five player game on Garden of War with medium resources. The players involved were Shlonglor (playing as PapaSmurf), Myself (playing as Smurfette), RedBaron, Void, and Spiderman (who we later discovered was the same person as Zima/Cpl_Will). Shlonglor and I were teammates as were RedBaron, Void, and Spiderman.
And then by Shlonglor, this may be the earliest description:
First let me explain the Smurf thing. Warp and I enjoy making up names and playing people at war2. We make them think we really suck and then beat them up. But the joke was on me because Zima pulled my own trick on me. He played as Spiderman making me think he sucked. Beaten at my own game! So sad. Well we have lots of fun playing as smurfs. We talk in smurf. We smurf us some ass at war 2. I guess that is totally childish, but it sure is fun.
Listen from 0:35-0:55 and you will understand it in a very simple manner.