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1. I thought that we could appeal to the younger crowd on youtube who just wanted to mess around and do silly things and have fun. In other words, "YES, youtube fodder." From that perspective that's what it would be, ideally, more or less.
2. I thought that our existing audience would have a better understanding that we were trying to make a tactical game that was sort of an action game Bionic Dues sequel in some respects. The idea of a lot of puzzle-like robot situations being in the game and there being a lot of depth and replayability. I think I vastly underestimated how clear I needed to be on this point, though, because clearly the message didn't get through.
I also very much missed the point that #1 -- the fact that it could be youtube fodder -- would be a huge turnoff and make people think that it was ONLY youtube fodder.
I also never expected for people to think that something more complicated like a 3D game with all of the cool features and technical advances we spent a lot of time developing custom was a "cash in."
In general I suppose I thought people had enough of opinion of Arcen and what sort of games we make that they wouldn't leap to the conclusion that we were making something super shallow. This plus misunderstanding how much those people dislike Goat Sim (since I pay little attention to Goat Sim) were the two key missing things.
Wed 8/24: 103 units
Thu 8/25: 56 units
Fri 8/26: 364 units (261 from China, hmm)
Sat 8/27: 762 units (323 from China)
Sun 8/28: 132 units
Please note that on Friday prior to the announcement of the cancellation and refund, there had been under 30 units sold. I believe it was 22 or 24. Then things exploded once people (apparently mostly in China??) discovered they could get something for free, or collect something that was going to disappear (I've recently learned of this subgroup) or whatever the motivation was.
Overall the gross revenue -- not remotely all we could keep -- on Friday was less than $110. This is before sales tax is removed and before Steam's cut comes out. Ouch.
In the general sense, this is not the Right Game at the Right Time. However, that doesn't mean it's not the Right Game Ever. We've been in this industry for 7 years now, and the market has been dramatically different every one of those years.
Right now is a particularly hard year, from what I can gather. Candid discussions with some other indies that I would not have expected to share that feeling have also expressed the same. Hopefully we ride this out and future years are more hospitable to a lot of us.