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*I am a moderator which gives me some power in terms of closing, moving, merging, and moderating threads. I have no development or publishing power, and I am not an employee of Ironclad.
In game development, there are usually developers and publishers.
Developers are the people that make the game. They create content, fix bugs, make sure things are running smoothly, etc.
Publishers are usually the guys that advertise the game. They usually are in charge of promotions, forums, marketing, etc.
Usually there is a deal struck between publishers and developers, whereas a popular publisher takes a portion of the game's profits in order to spread the word about the game.
A year ago, Sins of a Dark Age had IGP as a publisher. They are mostly known for Mechwarrior Online.
Soada had its own IGP launcher, with forums and IGP community moderators and support staff.
Around maybe September or October or so, there was an annoucement on the old forums that Ironclad and IGP were mutually splitting. Ironclad wanted to take the game in a new direction and decided that they wanted to self-publish on Steam.
There were dark times indeed for a few months. Many of us in the old forums were worried about what was going on behind the scenes.
Come December 2013, Founders got a nice email stating that Soada had finally arrived in Steam. Turns out those "dark times" weren't so dark after all, and we discovered that IC was hard at work transitioning the old IGP build into Steam basically from the ground up.
Ironclad self publishing on Steam allows them to decide how to promote and market the game at their leisure. They are allowed to run the show in whatever way they seem fit.
Early Access finally hit in March, and Ironclad is still working out and focusing on the development side of things. The purpose of a beta is to test things out. We are basically guinea pigs more or less. Having a small player base allows them to find and fix bugs and test things out with dedicated fan feedback.
As Early Access comes to a close, the publishing aspect of game design will go into full effect. They want to make sure the hardware is stable and all the bugs are squished before opening the floodgates to the masses.
Ironclad is a small company of ~20-30 people from diverse backgrounds. "Ironclad’s team members have worked successfully with a number of entertainment based companies such as Sierra Studios, Take2 Interactive / Rockstar Games, Disney Interactive, TNT Television, The Cartoon Network and Mattel." Source [www.ironcladgames.com]
My best advice is to be patient and optimistic. Spread the word, offer feedback. The game can only get better! :)
Skins are craftable, a feature unique to Sins of a Dark Age.
Skins can also drop outright if you are lucky at the end of a Quickplay match (you also get crafting materials or other items as rewards for playing Quickplay matches as well.)
The in-game Shop option to buy skins immediately is for convenience.
When the player base gets larger, buying and selling crafting materials on the Steam Market will be a big incentive for many players.
All the heroes present and future are free.
The player base will grow exponentially when the game goes free to play as Early Access comes to an end.
Another feature planned is Co-Op vs. AI mode, which will yield XP and loot as well.