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Contrast
Contrast Gameplay Videos + Project Updates
April 16, 2013 - Compulsion

Happy mid week greetings to you all!

We've got a couple of neat things coming just around the corner, and the next month will be crazy, so we wanted to give you a quick update beforehand on what we've been doing with Contrast.

First, thank you to everyone who came to visit us at PAX! It went super, super well, and it was great to meet those of you who have been following us for a while. Thank you all for the support!

Second, we've had some awesome media coverage recently that showed off some of our gameplay. You guys and girls really seemed to get us early on, so maybe you won't be too surprised, but here's a couple of videos anyway:
Unedited gameplay with commentary on IGN
Neat edited interview/commentary on Gamespot[www.gamespot.com]

Third, you are probably wondering when we're releasing - we are sorry that we've been so quiet on that front. We had planned to release before now (quarter 1), but we just felt that it wasn't ready. We're now looking (pretty firmly) at releasing in May. This will only delay if (gasp) a publisher picks us up, and asks us to delay until we can launch on Steam/PS/Xbox at the same time. However, while we're in discussion with publishers, we don't know what's going to happen. So right now: we think we're coming in May.

Finally, we're still really struggling to get the word out. We have 10,000 followers on Greenlight (thank you!), but only have ~800 likes on facebook. For us to be able to eat after release, we really need to reach more people. If you dig how the project is turning out, please please please share the narrative trailer that we're definitely not releasing in two weeks.

Contrast on Facebook!
Utterly terrible tweeting about Contrast

- Sam

14 Comments
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ketman Apr 18, 2013 @ 7:46pm 
This is looking better and better!

The music played over the first few minutes of the gamespot interview is really obnoxious and distracting, though. I think the politics some people attach to facebook is pretty silly, but really, why would they not use it? It's low-maintenance and they should talk to fans and folks who haven't yet heard about the game in whatever way they can (the opposite of a one-size-fits-all approach).
Compulsion Apr 18, 2013 @ 10:50am 
I agree, and sorry for giving that impression. I think the indie world (us included) is still figuring out how to market our games (does Facebook work, can you rely just on Greenlight/Kickstarter, what do you do with small or no marketing budgets, etc).

Yes, absolutely a fair comment! I'd love to see us up on RPS. We're going to have a trailer that focuses on narrative up soon - there won't be a lot of gameplay, so maybe they won't bite, but I'll definitely reach out to them and the others you've mentioned.
Belgand Apr 18, 2013 @ 10:23am 
What I meant is the idea that Facebook is the best way to market anything. Lots of companies seem to be thinking this when in many cases it really isn't the best venue.

re: media what I meant was that it would make the most sense to try to get coverage from them. Media needs content, you have something they might be interested in so try to get the game in front of them. Even if you don't have anything better than promo videos it's better than nothing. It depends on whether anyone there is actually interested how well it goes, but if they do like you then you've hopefully made fans that can do a much better job of informing other potential fans.
Compulsion Apr 18, 2013 @ 9:37am 
Well, maybe not many fans are using it right now, but our following on there is growing pretty fast. It's also not difficult (and it's free) to use Facebook, and not having a Facebook page is like not having a website, so using it makes sense. Having said that, we're also new at this and still learning. Asking people here to follow us doesn't seem effective at all, so we probably won't do that in the future.

Also, I don't really understand what you mean about one size fits all approach - can you clarify? I feel that we interact with people very differently depending on where we're talking to them (eg Steam is more in depth discussion, Facebook more art and short statements).

Agreed re media sites - I personally love RPS. However, forums can take a lot of time, and advertising is expensive. It's a bit of a conundrum.
Belgand Apr 17, 2013 @ 3:27pm 
Regardless of one's personal views about Facebook (I don't have an account myself and none of my friends use it) it seems like the reality is that your fans aren't using it. Approaching things in this sort of one-size-fits-all approach is probably not the best way to go about marketing. Just because it's popular with some groups of people doesn't mean it's the way you want to go about spreading the word and building an audience. And with the number of cheap tricks aimed at trying to get people to "like" something I doubt anyone even pays any attention to being "liked" anymore.

Instead look at things that your audience actually uses and trusts. Reach out to Rock, Paper, Shotgun, Penny Arcade Report, or Polygon. Hell, even trying the Onion AV Club's Gamelogical Society or Ars Technica will put you in front of a wider audience. These are all champions of smaller, indie games and have a respectable track record for not being shills. That's where you want to grow your audience.
Compulsion Apr 17, 2013 @ 9:16am 
@Tigerion: PAX AU, probably not :( Flights to Australia from Montreal aren't cheap. (Although don't get me wrong - we'd love to come. I'm a kiwi, and I have spent quite a bit of time in Melbourne. I also miss pies so very much.)

@Everyone: Facebook is what you choose it to be, really. You add the people you want to as friends, you don't add the people you don't. Ultimately, you control the content you see. The demographics change constantly (teens are actually moving away from facebook right now, and flocking to sites like reddit), but it really is still a huge part of life on the internet. If you aren't into it, that's cool, but a huge number of people are.

Incidentally, here's some data from yesterday: we now have ~800 friends on facebook. Yesterday we posted some art up; 67 people liked it, at least 3 shared it. ~1400 people saw that post, thanks to people liking and sharing it. Sharing is the best, obviously, but likes help spread the word too, in indirect ways.

- Sam
Blackice504 Apr 16, 2013 @ 5:47pm 
yeah i have to agree with your peanut and besides those little teens should not be on there as the site only supports 18+ the other thing i would like to add i could not be bothered with blubing all my crap and everyday life on a site lol, i rather use TS3 to talk to people the days of text should have died out years ago, facebook has too many, exploites and trojans, security problems to even allow the domain to be used on my network so i just simply block it.
This Shinukyo must be a young teen as well, thus he likes text and shitty websites filled with junk on it, and thinks its how pro gamers talk to each other, i got one thing to say, you cant fight and shoot, or fly and shoot when you too busy typing, get your self TS3.
Peanut&Jessy Apr 16, 2013 @ 4:51pm 
I get by just fine without Facebook, thanks. The site has too many bratty teenagers and immature adults for my taste.
Tigerion Apr 16, 2013 @ 4:51pm 
Are you guys going to be down for PAX AU?
ShinUkyo Apr 16, 2013 @ 4:22pm 
Facebook is one of the few essential components of experiencing the internet today; it is far beyond whether people like it or not anymore. It is part of the lifeblood of online communication, media sharing, marketing, etc. The site constantly evolves, and it offers exceptional features in terms of privacy, filtering, and a generally streamlined experience.

But just like anything else in life, the experience it provides you depends on how you approach it. It can be either the best thing ever or the worst thing ever - this all depends on how you choose to expose yourself to the site, utilize its features, and react to what is presented to you. If you do that correctly, you will enjoy it for what it is. If not, then you won't. It falls on you. Same goes for YouTube/Google, Steam, GameFAQs, or any other major entity that relates to the gaming field.