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Automation: The Car Company Tycoon Game
Platforms: PC
Languages: English, French, German, Spanish
Aug 31, 2012 @ 7:32pm
Jan 26 @ 7:48pm

View Automation: The Car Company Tycoon Game in the store

Store page
Recent Announcements View All (25)
Automation now on Steam!
Automation coming to Early Access, March 12th.
Release date: Full Game TBA - Early Access right now!
Winner of Best Technical Innovation - Freeplay 2012
Over 5500 Preorders Sold

About the Game

Automation allows the player to become an armchair CEO - to build their own car company from the ground up. Create and run anything from a boutique supercar manufacturer to a mass-market multinational mogul. With powerful tools like the Engine Designer, the player can create cars and their engines in mind-boggling detail.

The grand campaign starts in the year 1946 and runs until 2020, with the main goal being to build a successful, renowned car company from scratch. All types of car manufacturers can be led to success if managed properly; building the right image over the years is key. The player’s tasks are to design engines and cars, to manage factories, production, Research and Development, as well as advertising campaigns. In game, time advances at the pace the player chooses and pauses automatically for events and occurrences.

Automation is comprised of three major game components - the Engine Designer, the Car Designer and the Company Manager. These components are naturally strung together by the game’s goals, made to be user-friendly and intuitive to use. A multitude of tutorial missions, videos, and descriptive texts help car novices become experts. Almost infinite options give the player all the creative freedom to create unique cars with vastly different engines.


Work on Automation started in 2010 and reached beta stage for the Engine Designer in 2011. A playable, limited-content demo version of the Engine Designer made a debut release in April 2012, with extra-content releases as development progresses. At this point, the Car Designer component is nearing completion, although still has lot more content to come. The Company Manager has been extensively designed, and production work on it will start after the Steam Early Access release in approx. Mid March this year.

Our goal is to create an in-depth creative experience for enthusiasts, for those who have some technical affinity and enjoy mastering complex and rewarding systems. Priorities are playability, fun, and a high degree of realism. Our philosophy is it‘s better to educate the gamer than to dumb down the game for the sake of mass-market appeal.

Camshaft Software strives to be as open and transparent as possible with development, livestreaming our work regularly and interacting with our community.


Camshaft Software is a Melbourne-based, independent developer with a core team of 4 people:

Caswal Parker - Lead Programmer
Andrew Lamb - Lead Artist
Robert Hoischen - Lead Beta Tester / QA Manager
Jayelinda Suridge - Engine and Toolchain Programmer / Localisation Manager

By means of preorder sales and crowdfunding, part of the team was able to go full-time in Q2 2012.

Key Features:
  • Extremely Deep, Technical, Creative – Experience unheard-of creative freedom in a highly technical, realistic gameplay experience revolving around building a car company from scratch. Go ahead and build your dream-car company!
  • Dynamic World Markets – Master realistically modeled dynamic markets, distribution, and demand. Try to cater to the needs of over 40 different target groups and their needs, or find your safe-haven niche in a cutthroat economic environment.
  • Flexible Car Designer – Design the cars you would have in your garage. Choose from diverse chassis types and materials, engine placements and drivetrain setups, gearboxes, suspensions, brakes, tyres, and finish off you design with fully customisable body types, looks and styles.
  • Highly Detailed Engine Designer – Delve into endless possibilities combining different 4-stroke petrol engine configurations, internals, head types, forced induction systems, fuel systems, headers and mufflers. All based on different 4-stroke petrol engine configurations: Inline 3, 4, 5, 6, V6, 8, 10, 12, 16, Flat 4, 6.
  • Dynamic Engine Sounds - Turn up the volume and blast out the awesome fully adaptive, unique engine sounds that directly reflect your design choices.
  • Grand Campaign, Scenarios, Sandbox – Aim to dominate the world markets with your superior design skills in the grand campaign, play a quick scenario challenge, or just tinker away in sandbox mode to create the most insane engines ever.
  • Complex, yet Easy to Learn – While the game is highly technical, it is made easy to learn by means of well-illustrated in-game tutorial videos, detailed descriptive texts, as well as a multitude of tutorial scenarios.
  • Network Play – Play cooperatively with your friends or take your intuition for the perfect car design and challenge up to 7 human competitors in epic, multi-session network games.
  • Community – Join one of the most awesome and helpful communities out there, share stories about your exploits, talk to like-minded people, discuss your IRL car projects and engage in community challenges.

System Requirements
  • OS: Windows XP , Windows Vista, Windows 7, or newer
  • Processor: Dual Core Processor
  • Memory: 2 GB
  • Video Card: GeForce 8xxx Series or ATI Radeon HD 4xxx Series
  • DirectX®: 9.0c
  • Sound: Direct Sound Compatible

[/b]Join the Community and Download the Engine Designer Demo at -[/b]

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Read a review of an early public build at -
Popular Discussions View All (13)
Mar 11, 2015 @ 6:04pm
On steam soon?
Feb 27, 2015 @ 11:45pm
Sep 14, 2013 @ 1:03pm
Automation Tips and Tricks (Demo)
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GenArdolf ☭ Sep 28, 2012 @ 10:38pm 
Oh yes I managed to squeeze 525 HP out of a inline-4... anyone up for the world's fastest golf cart?
GenArdolf ☭ Sep 28, 2012 @ 10:37pm 
gimmegimmegimme XD
Daffyflyer  [author] Sep 28, 2012 @ 8:49pm 
@Romashka - I'm hoping we'll be able to give out free steam keys to those who already own it, but that remains to be seen.
Daffyflyer  [author] Sep 28, 2012 @ 8:48pm 
@Pig, there is a free demo (with inline 4 engine designing), and if you preorder you get V8s straight away and access to everything esle as its done :)
ℳogwai Sep 28, 2012 @ 6:50pm 
Hey if i preorder this do i get to play it straight away?
ℳogwai Sep 28, 2012 @ 6:45pm 
Bear Grill Sep 28, 2012 @ 4:28pm 
good one.
Мокрая Кисонька Sep 28, 2012 @ 10:57am 
great! the only thing i am thinking about is that i already bought the game, but how it will be with steam?
matt2354 Sep 28, 2012 @ 10:10am 
very interesting!
Brodz Sep 28, 2012 @ 6:36am 
I've only dreamt of something like this to be available.