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Помогнете ни с превода на Steam
Администратори: 
The Witcher 2 final code was changed at the 11th hour by CDProjekt Red and needed to be propagated to the Steam servers internationally hours before it was set to be released. This is well documented in the Steam forums if you care to look.
Pre-loading is developer and publisher specific, not game popularity specific, though expected popularity does influence the publisher's decisions. I'm sure Square Enix made sure final code delivery and pre-load options on Steam were a priority given the massive marketing effort they've put behind this game.
It is possible Steam specifically requires it of publishers when the expected load on their servers will be too high if everyone is downloading it on launch day, but you'd have to ask Newell about that. Just understand that the realities of going Gold and digital distribution mean that not every game will be pre-loaded, nor do they need to be.