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Dragonflight VR Launch

13 July - Blackthorn Media

Dear Early Access Dragonflight Supporters,

First and foremost, THANK YOU. It’s the support from folks like you that enable developers like us, to create the characters, worlds and stories we all love. There is no way projects like Dragonflight could come to life without your input, comments and encouragement.

Secondly, I would like to officially introduce myself to the Steam community. I joined Blackthorn Media a few months ago as CEO to help build the business around the incredibly talented storytellers and CGI masters that started the company over 2 years ago. My background is from the tv side of entertainment and I focused on content creation, branding and building successful businesses. Coming to Blackthorn has opened my eyes to the amazing possibilities that are on the horizon.

Over the past year the world of VR has exploded with the launch of Vive, Oculus and PSVR. Simultaneously, the demand for high quality experiences has dramatically increased. During this period, our passion for VR has consumed our every available thought and free moment. So with that, we decided to focus our energy on this new medium.

Today we are very proud to be announcing that Dragonflight as our first fully realized VR experience will launch July 28th on Steam. We recognize the pivot to VR represents a substantial change from the project's beginnings. Our decision here is an acknowledgement of market realities, incredibly positive press and fan reactions that we received for the VR incarnation of Dragonflight at the Tribeca Film festival and elsewhere. It is clear to us that this VR path offers our best shot at making Dragonflight a commercial success over the longterm.

We hope you will remember with us the credo of Steam's early access channel - projects evolve as we find the path to our best work. Please know that we hope to continue developing the original, non-VR branch in the future, but the timeline for this will depend on the growth of the franchise.

This is a new direction for our company as we focus on VR. Our goal is to bring to you the best possible cinematic stories and experiences at the highest level of quality that the medium and technology can deliver. We promise to push ourselves to a level of excellence that you can’t find anyplace else in VR and we hope that you will continue to push us as well.

For those of you who have been playing the PC version of Dragonflight, do not worry as you will be able to continue to access that game as it exists through a branch.

Again, thank you for your past and future support of Blackthorn. I look forward to staying in touch with all of you.

Peace,

L

Larry W. Jones - CEO Blackthorn

15 Rate up

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22 Comments

Sara Games 30 Jul @ 6:02am

Well, I'm definitely glad I managed to hold myself back from buying this until I could see what they were going to do with it. Early Access in general seems to be an excuse to keep games unfinished forever to excuse all bugs, all massive changes, rebranding, restarts, do-overs and implosions. Early Access strikes again.

ShikenNuggets 29 Jul @ 10:21am

@PS5Owner That's more of a PR job than a CEO job, but I do agree that somebody should be answering questions.

Scrubs0 29 Jul @ 10:15am

Told ya'll

PS5Owner 29 Jul @ 2:37am

My first advice for you as CEO would be to be on the Steam forum answering people's questions when you "release" a game.

ShikenNuggets 28 Jul @ 3:42pm

I think it would be helpful if you clarified what exactly your plan is in regards to updating the non-VR branch. "In the future" is pretty vague so it's somewhat unclear what exactly you mean by that.

saluk 28 Jul @ 2:23pm

Basically, you are cancelling the game you were making, and making an entirely different one that nobody asked for. You may as well have started a new early access VR title and then came in here with an announcement that this game will never be finished.

I have VR but I would never support this kind of dick move. Pivots are somewhat to be expected with early access, but pivoting so far that your costumers who invested into the project cannot even see the final version of the work is UNACCEPTABLE.

phantomwarriorcm 28 Jul @ 10:05am

Wait what? dos this mean no more none VR verstion? I... don't have nor can aford an VR set... I was just happy to find a cool dragon game, and was willing to wait for it to be finished... dose this mean I wont be able to play the newer verstions of the game? I bought the game because I was hopeing to get a game I could enjoy, but put it on the shelf because it wasn't ready yet... dose this mean the verstion I can play will never be finished?

DevilTwins 28 Jul @ 8:42am

i actually can't believe this. I supported this game. The Non VR version. I don't own VR, and probably never will.But to literally, be cast aside for VR that is complete bull. I supported the game because i love dragons, and i thought when it's complete i'll actually get to play for what i paid for. Many of your supporters have supported the original Concept of your game. For you lot to turn around and do this... Put it this way. I won't be buying from your team in the future. And i will be telling anyone who's interested in this game or games from this company, how you've treated your customers. I feel completely ripped off. Heck at this point It wouldn't surprise me if you've waited this long to tell your customers about this, so that we can't get refunds.

(LoD) Serafina 28 Jul @ 8:26am

I dont own VR and i don`t plan to do any time soon. I was really looking forward to this and now it`s like a punch into the face :(. Well for those who are just like me without a possibility to play this: Go and play Istaria Chronicles of the gifted. There you can at least play a dragon!

ROFLwut? 28 Jul @ 8:05am

One of the biggest dick moves in EA history. Really, you guys deserve a freakin' plaque for this!

"Evolve" my ass! What happened here has nothing to do with evolution. It's an outright slap in the face of the people that put their confidence in you to deliver a product WORTH THEIR MONEY.... and you have failed, monumentally, making the lot of you a bunch of failures.

And I'm not even going to bother asking where the "motivation" came from or in what form it came to add a requirement that's guaranteed to cut your sales to a fraction of what they would be without the VR exclusivity.

Game reported for fraud, for all the good that will do.

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