It is a Sales falacy that - long term - more Sales are achieved by allowing Alpha access games into mainstream listings. What is very clear, all it is achieving at present, is huge angst from Casual Gamers who do not understand the true nature of an Alpha Phase, wish to stay clear of them, and do not want to wade through copious quantities of them to find finished games to consider. Persoanlly, I'm all for Alpha Access games on Steam ....
..... however, its asking for trouble as currently layout in Steam, as the Genre expands with more Games Houses latching onto the benefits of early Alpha access in the testing and development cycle. There should be a separate category of Games "Alpha Access" with a short explanation of what the gamer is getting up front as a Category explanation. That way the casual Gamer knows whats going on, and all the angst is taken out of the issue.
If the Steam Sales guys think that - in the long term - increased Sales are achieved by mixing Alpha's inside the main listings, they live in a world of dreams - Casual gamers will get (and are getting) VERY ticked off, causing a big kick back on Steam.
Its a long term shot-yourself-in-the-foot-exercise to mix Alphas in the same Sales Listings as Main Stream Releases.
Alpha access deals are a good thing, reputable Games Houses are offering out good deals for Alpha access - Stardocks release two days ago on Alpha was a case in point, superb deal. Not every Games House will be as well behaved on this issue, and a totally separate Alpha Release Category benefits everyone - protects casual gamers, and help Games Houses get early cash flow with freebie testers.
Its a win-win, but only if a separate Alpha Category is put in place,