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i'd definitely buy a lot less if the rate got higher; but if it went down i would definitely buy more.
I think this is about how much one earns from the tax cut. And Valve making more money by cutting their own cut isn't really a grounded statement to make.
With your logic less money makes more money. That isn't the case. It is simple math. Does the higher number of sales generate more money than keeping the 5%? And how do we know those sales will occur and benefit Valve in the long term, justifying the change? There is no reason to think that would happen.
Valve is a highly data-centric company. Everything they do is based around math. 15% is the amount they decided on for a reason.
afaik, the 15% rate has been around since the beginning. unless they have tried lowering/increasing the rate on some representative segment, they wouldn't really have actual data on price elasticity. if they raised the rate, people would definitely complain and the backlash would be insane, so the only good options they have are to either keep it unchanged or lower it. either way, i doubt steam has precise data that could justify a specific rate.
Me thinks you should follow your own advice.
That 15% isn't a tax, it's a service charge. Not unlike the fees your bank charges you every time you use an ABM, debit or credit card. There is a rather distinct difference.
A Tax can only be issued and collected by a government entity. A service charge however is meant to cover the cost of providing the service you have used. In short it's not unlike a purchase of sorts.
Yea...the 'tax' is more like what the store charges you to use their property. That is their income from you using the store. Pay attention in your economics classes. Companies don't make more money by charging you less. If Steam had data that showed it would be worth it...it would do it. Until then you just want more of the cut to go your way for no particular reason.