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Maybe because its around the world and Valve understand that some may be just on the Sec btreen deals and miss them on some time zone
I think it is really awesome
But maybe its just that day become 48 hours and two of us did not hear abut it yet
For example, in germany, the "Steam day" currently starts at 19:00 (this may be different when DST changes come into play, which might not happen on the same day everywhere). It doesn't mean a 1-day sale only lasts 5 hours -- it will simply last until 19:00 the next day.
These days might be different for other sites. The "humble day" starts at 20:00 around here.
Bah, you beat me to it... by 16 hours.
In fact, I remember just last week someone whined about missing a weekend deal right here on the steam forums. That's at least 72 hours of the deal being alive ._.
On larger sales, online-shops sometimes run deals for just a few hours. Steam did that on the summer sale too, where they had an 8 hour schedule, and if I'm not mistaken I even encountered 6 hour schedules on another shop.