For this developer, Steam sales "screw your fans"[www.eurogamer.net]
Based on the blog post titled "Why Rampant Sales are Bad for Players."[thecastledoctrine.net]
In brief, the article is about an indie developer questioning the short-term benefits of increased profits during sales against the long-term detrimental effects of harming the gamers who bought the game full price and were stuck with a smaller community during that initial period before the sale. Also he mentions that the overall revenue might drop too with rampant sales. He seems to believe in this model quite a lot, as he is publishing his game "Castle Doctrine" at a set price of 16 bucks on Steam, never to be increased or discounted.
But you all know how to read and critically think. What do you think? Discuss please.
Personally, I am undecided simply because we do not know if the total revenue increases or decreases with rampant sales. If it increased, one could then argue that product quality, innovation and social welfare increases due to rampant sales. Or viceversa.