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This would be awesome!
Maybe you can remeber, I tried that manually a few months ago and unfortunately only a very small dedicated core community actually recruited.
To be honest, I don´t have a lot of faith in an incentivised friend invite system.
If you think the game is great, a steam review and word of mouth help a lot, but having some acquisition and reward mechanisms instantly feels like the average facebook game does that stuff.
Not entirely related, but hilareous:
http://southpark.cc.com/full-episodes/s18e06-freemium-isnt-free
however, I am sorry to be vague again, but we have another big change planned for aerena, probably a lot bigger than the perma shell thing. More news about that very soon!
Cheers
Also, just about every game runs invite a friend bonus programs, it's not really a facebook thing. Even games you have to buy or subscribe to will allow a version with a week of free play. To me, it comes off as simply 'free' advertising, just paying people in game rewards. Doing it manually might not be worth the effort, and I imagine it might take some time to set up an automated system to avoid bots and other abuses, so it's probably not the kind of thing that can be done quickly.
And Ill say I've been referring friends for quite a while, I was just too lazy to get into the manual steps to get rewards when you offered them :D I'll be bugging all my jerk friends to come back once shells are permanent! Greedy jerks.
But it is not campaign mode.
We will launch perma shells next Thursday and around this time there will be a new publishing partner from Japan, which will be really cool! I expect some new faces emerging in aether masters really soon :)