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Ok well when I played a few months ago I would literally see like 3 people in a town at any given time.
100+ per server? That's awful. World of Warcraft has 10x that many.
World of Warcraft also has 10 million players, far more than The Lord of the Rings Online.
With that said, however, you have to take into account that this is an aging F2P WoW-clone, so it doesn't have the biggest playerbase. I'd say it's in the thousands and enough for it to survive and make a profit, but not enough to pass the likes of WoW or even other F2P MMOs like Rift.
Oh and most the players will be in the endgame hubs, which at this moment is... Dol Amroth, iirc. Though it might have changed, I can't say for certain because I'm leveling my Beorning.
LotRO made more $$$ than Rift did in 2013 and 2014 IIRC.
Edit:
http://www.gamebreaker.tv/games/world-of-warcraft-mmorpg/star-wars-the-old-republic-broke-165-million-last-year/
LoTRO = 104 million.
RIFT = 36 million.
It's also enjoyable and has a cheap yearly subscription: $100/year ($80/yr on sale).
^^This^^
Modern MMOs share a lot of subsystems and design elements: minimaps, action bars, quest logs, quest trackers, etc. That LOTRO and WoW have a number in common doesn't make one a clone of the other. LOTRO has skirmishes, monster play, vocations, tasks, queued loot and reputation, among other features that WoW lacks*.
LOTRO and WoW are much more dissimilar than, say, SWG and WoW.
* Disclaimer: It's been a couple of years since I fired up WoW, since just before it went all Kung-Fu Panda. And, come to think, that's another difference between LOTRO and WoW: LOTRO HAS NO PANDAREN.